Who is the CEO of On Holding?

David Allemann and Caspar Coppetti are co-CEOs of On Holding effective May 1, 2026.

Who founded On Holding?

Olivier Bernhard, David Allemann, and Caspar Coppetti founded On in Zurich in 2010.

How many employees does On Holding have?

On described itself as having nearly 4,000 team members in its fiscal 2025 results.

Who should you contact to sell into On Holding?

Use investor or support channels only for appropriate routing, then identify the function owner in ecommerce, technology, retail, supply chain, finance, product, brand, or regional operations.

On Holding

Who are On Holding's decision-makers?

On's decision-making shifted back toward direct founder execution in May 2026. For vendors, that means founder strategy at the top, with operational, retail, supply-chain, digital, and regional buying decisions driven by the President/COO organization and function leaders.

CEO: David Allemann and Caspar Coppetti, co-CEOs
Key exec: Scott Maguire, President and COO
Founded: 2010
Employees: Nearly 4,000 team members
HQ: Zurich, Switzerland
Notable: Founder-led co-CEO structure in 2026

David AllemannCo-founder, Executive Co-Chairman, and Co-CEOCo-founder since 2010; Co-CEO effective May 2026Founder-leader tied to brand, strategy, and long-term stewardship.
Caspar CoppettiCo-founder, Executive Co-Chairman, and Co-CEOCo-founder since 2010; Co-CEO effective May 2026Founder-leader aligned with execution, brand, and growth strategy.
Olivier BernhardCo-founder and Executive Board MemberCo-founder since 2010Former professional athlete leading product-performance and athlete engagement initiatives.
Scott MaguirePresident and Chief Operating OfficerPresident and COO effective May 2026Relevant executive for operational execution across regions, retail, supply chain, and scaling.

Who leads On Holding?

David Allemann and Caspar Coppetti became co-CEOs effective May 1, 2026 while continuing as Executive Co-Chairmen. Olivier Bernhard remains an Executive Board member focused on performance product and athletes, and Scott Maguire was promoted to President and COO.

Who actually makes buying decisions at On Holding?

Commerce, data, CRM, and digital experience deals should map ecommerce and technology leaders. Retail, workplace, logistics, and supply-chain vendors should target operations, regional, supply-chain, retail, and finance leaders, with strategic or brand-sensitive deals likely escalating to founder-level review.

How is On Holding organized as it scales?

On is organized around product creation, global regions, wholesale, direct-to-consumer, owned retail, supply chain, brand, athlete partnerships, and technology. The founder-led structure should support long-term brand discipline while Scott Maguire's role signals operational execution as the company grows past CHF 3 billion in annual sales.

As of June 2026.Sources:On leadership evolution release On governance

On Holding — frequently asked questions

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