Who is the CEO of Nike?

Elliott Hill is Nike's president and chief executive officer. He returned to Nike in October 2024 after a long prior career at the company.

Nike traces its founding to Bill Bowerman and Phil Knight, who started Blue Ribbon Sports in 1964 before the Nike brand was adopted.

How many employees does Nike have?

Nike reported about 77,800 employees in its fiscal 2025 annual report.

Who should you contact to sell into Nike?

Start with the leader of the function your product improves, then expect procurement, finance, legal, IT, and security to participate before any enterprise rollout.

Nike

Who are Nike's decision-makers?

Nike is led by Elliott Hill, a longtime Nike executive who returned as CEO in 2024. Buying decisions usually sit with product, merchandising, supply chain, digital, technology, finance, legal, procurement, and regional business leaders rather than the CEO alone.

CEO: Elliott Hill
CFO: Matthew Friend
Founded: 1964
Employees: 77,800
HQ: Beaverton, OR
Notable: Founder Phil Knight

Elliott HillPresident and Chief Executive OfficerCEO since October 2024; Nike employee 1988-2020 before returningLongtime Nike operator brought back to reset product, culture, and marketplace execution.
Matthew FriendExecutive Vice President and Chief Financial OfficerCFO since 2020Owns finance, investor communication, capital allocation, and turnaround discipline.
Heidi O'NeillPresident, Consumer, Product and BrandSenior Nike leader; expanded role in 2025Key executive across consumer offense, brand, marketplace, and product priorities.
Phil McCartneyExecutive Vice President, Chief Innovation, Design and Product OfficerExecutive leadership role listed by NikeImportant buying stakeholder for product creation, design systems, materials, and innovation partners.

Who leads Nike?

Nike's CEO is Elliott Hill, who returned after a long Nike career to lead a turnaround focused on sport, product, and marketplace execution. Matthew Friend leads finance, Heidi O'Neill is central to consumer, product, and brand strategy, and Phil McCartney anchors innovation, design, and product.

Who actually makes buying decisions at Nike?

Enterprise software and services decisions usually involve the functional owner, procurement, finance, legal, security, and regional leaders. Product and supply-chain tools need product creation, sourcing, manufacturing, and planning sponsorship; commerce and marketing tools need Nike Direct, brand, loyalty, data, and privacy stakeholders.

How is Nike organized as it scales?

Nike is organized around global brands, geographies, product engines, direct and wholesale channels, and corporate functions. The turnaround makes cross-functional proof important: sellers need a business owner, a technology owner, and a finance case tied to growth, efficiency, or brand protection.

As of June 2026.Sources:Nike leadership Nike CEO transition

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