Who are Under Armour's decision-makers?
Under Armour is led by Kevin Plank. Sellers should map the buying committee by business outcome instead of assuming the CEO sponsors every purchase.
- CEO
- Kevin Plank
- Key exec
- Reza Taleghani
- Founded
- 1996
- Employees
- about 6,800
- HQ
- Baltimore, MD
- Status
- NYSE: UAA and UA
- Kevin PlankPresident and Chief Executive OfficerFounder; returned as CEO in April 2024Leads the Protect This House 3 brand reset.
- Reza TaleghaniChief Financial OfficerCFO effective February 2026Succeeded David Bergman during the transformation program.
- Kara TrentPresident, AmericasSenior leader appointed in 2026 changesRelevant buyer for North American channel and commercial execution.
- John VarvatosChief Design OfficerJoined during 2025-2026 creative resetLeads creative design direction and product aesthetic.
Who leads Under Armour?
Kevin Plank is the top executive listed in this profile. The broader leadership group includes finance, brand, commercial, product, operations, legal, people, regional, and technology leaders who own the practical execution of strategy.
Who actually makes buying decisions at Under Armour?
Buying decisions usually start with the functional owner whose metric improves: ecommerce, retail, product, supply chain, manufacturing, marketing, finance, HR, legal, data, IT, or regional operations. Procurement, finance, legal, privacy, information security, and enterprise architecture commonly shape terms, risk, and rollout scope.
How is Under Armour organized as it scales?
Under Armour is organized around brands or product lines, regions, channels, operations, and corporate functions. A useful sales motion finds both an economic buyer and a technical or operational owner, then proves impact in a limited business unit before pushing for broader deployment.
As of June 2026.Sources:Under Armour annual reportsUnder Armour FY2026 results
Under Armour — frequently asked questions
