Who are PUMA's decision-makers?
PUMA is led by Arthur Hoeld. Sellers should map the buying committee by business outcome instead of assuming the CEO sponsors every purchase.
- CEO
- Arthur Hoeld
- Key exec
- Mark Langer
- Founded
- 1948
- Employees
- about 19,000
- HQ
- Herzogenaurach, Germany
- Status
- Xetra: PUM
- Arthur HoeldChief Executive OfficerCEO since July 2025Former Adidas executive leading PUMA's reset and Top-3 sports-brand ambition.
- Mark LangerChief Financial OfficerCFO and management board memberOwns finance, capital allocation, reporting, and investor communication.
- Maria ValdesChief Brand OfficerManagement board memberLeads brand positioning, marketing, and product storytelling.
- Matthias BaeumerChief Commercial OfficerManagement board memberRelevant leader for wholesale, retail, regional growth, and commercial execution.
- Andreas HubertChief Operating OfficerManagement board memberOwns operating execution, supply chain, and scaling work.
Who leads PUMA?
Arthur Hoeld is the top executive listed in this profile. The broader leadership group includes finance, brand, commercial, product, operations, legal, people, regional, and technology leaders who own the practical execution of strategy.
Who actually makes buying decisions at PUMA?
Buying decisions usually start with the functional owner whose metric improves: ecommerce, retail, product, supply chain, manufacturing, marketing, finance, HR, legal, data, IT, or regional operations. Procurement, finance, legal, privacy, information security, and enterprise architecture commonly shape terms, risk, and rollout scope.
How is PUMA organized as it scales?
PUMA is organized around brands or product lines, regions, channels, operations, and corporate functions. A useful sales motion finds both an economic buyer and a technical or operational owner, then proves impact in a limited business unit before pushing for broader deployment.
As of June 2026.Sources:PUMA Annual Report 2025PUMA investor relations
PUMA — frequently asked questions
