Who are Adidas's decision-makers?
Adidas is led by Bjorn Gulden. Sellers should map the buying committee by business outcome instead of assuming the CEO sponsors every purchase.
- CEO
- Bjorn Gulden
- Key exec
- Harm Ohlmeyer
- Founded
- 1949
- Employees
- about 62,000
- HQ
- Herzogenaurach, Germany
- Status
- Xetra: ADS; OTCQX: ADDYY
- Bjorn GuldenChief Executive OfficerCEO since January 2023Former PUMA CEO leading Adidas through its brand and product reset.
- Harm OhlmeyerChief Financial OfficerCFO since 2017Owns finance, investor relations, treasury, tax, and capital allocation.
- Michelle RobertsonExecutive Board Member, Global Human Resources, People and CultureExecutive Board memberRelevant leader for global people, workplace, culture, and change programs.
- Arthur HoeldFormer Global Sales leaderLeft Adidas before becoming PUMA CEO in 2025Important context for the Adidas/PUMA competitive leadership moves.
Who leads Adidas?
Bjorn Gulden is the top executive listed in this profile. The broader leadership group includes finance, brand, commercial, product, operations, legal, people, regional, and technology leaders who own the practical execution of strategy.
Who actually makes buying decisions at Adidas?
Buying decisions usually start with the functional owner whose metric improves: ecommerce, retail, product, supply chain, manufacturing, marketing, finance, HR, legal, data, IT, or regional operations. Procurement, finance, legal, privacy, information security, and enterprise architecture commonly shape terms, risk, and rollout scope.
How is Adidas organized as it scales?
Adidas is organized around brands or product lines, regions, channels, operations, and corporate functions. A useful sales motion finds both an economic buyer and a technical or operational owner, then proves impact in a limited business unit before pushing for broader deployment.
As of June 2026.Sources:adidas Annual Report 2025adidas financial publications
Adidas — frequently asked questions
