Glossary
The signal-based selling glossary
Plain-English definitions of the go-to-market, buying-signal, and AI sales terms revenue teams actually search — each with examples, cited sources, and how it works in practice.
Terms · 3
- AI SDRAn AI SDR (AI sales development representative) is software that autonomously performs the prospecting work of a human SDR — finding accounts, researching them, and drafting and sending personalized outreach — using AI agents instead of a person.AI sales roles
- Buying signalsA buying signal is any observable behavior or event that suggests a person or account is more likely to buy now — for example a champion changing jobs, a funding round, a new hire, a technology install, a product-usage milestone, or a spike in research activity.Signal-based selling
- Signal-based sellingSignal-based selling is a go-to-market approach where reps prioritize and personalize outreach around buying signals — observable events like a champion changing jobs, a funding round, or a spike in research activity — instead of working a static list on a fixed cadence.Signal-based selling
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Real examplesConcrete examples and sub-types, not a generic templated wall.
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