Who are Deckers Outdoor's decision-makers?
Deckers Outdoor is led by Stefano Caroti. Sellers should map the buying committee by business outcome instead of assuming the CEO sponsors every purchase.
- CEO
- Stefano Caroti
- Key exec
- Steven Fasching
- Founded
- 1973
- Employees
- about 6,000
- HQ
- Goleta, CA
- Status
- NYSE: DECK
- Stefano CarotiPresident and Chief Executive OfficerCEO since August 2024Leads Deckers through HOKA and UGG global growth.
- Steven FaschingChief Financial OfficerCFO since 2018Owns finance, capital allocation, reporting, and buyback discipline.
- Robin GreenPresident, HOKAHOKA brand presidentKey executive for the company's fastest-growing performance brand.
- Anne SpangenbergPresident, Fashion LifestyleLeads UGG and fashion lifestyle brandsRelevant leader for UGG, brand marketing, product, and retail execution.
Who leads Deckers Outdoor?
Stefano Caroti is the top executive listed in this profile. The broader leadership group includes finance, brand, commercial, product, operations, legal, people, regional, and technology leaders who own the practical execution of strategy.
Who actually makes buying decisions at Deckers Outdoor?
Buying decisions usually start with the functional owner whose metric improves: ecommerce, retail, product, supply chain, manufacturing, marketing, finance, HR, legal, data, IT, or regional operations. Procurement, finance, legal, privacy, information security, and enterprise architecture commonly shape terms, risk, and rollout scope.
How is Deckers Outdoor organized as it scales?
Deckers Outdoor is organized around brands or product lines, regions, channels, operations, and corporate functions. A useful sales motion finds both an economic buyer and a technical or operational owner, then proves impact in a limited business unit before pushing for broader deployment.
As of June 2026.Sources:Deckers FY2026 resultsDeckers investor relations
Deckers Outdoor — frequently asked questions
