Komo

Crocs

Who are Crocs's decision-makers?

CEO Andrew Rees sets company direction, while brand, finance, digital, and operations leaders own most buying processes. HEYDUDE-related decisions may involve brand leadership and finance more heavily because of the turnaround context.

CEO
Andrew Rees
CFO
Patraic Reagan
Founded
2002
Employees
8,010
HQ
Broomfield, CO
Notable
Two-brand portfolio
  • Andrew ReesChief Executive OfficerCEO since 2017Leads Crocs, Inc. and has overseen the brand's major global growth and HEYDUDE integration.
  • Patraic ReaganEVP and Chief Financial OfficerCFO since September 2025Owns FP&A, accounting, investor relations, tax, internal audit, and corporate development.
  • Anne MehlmanPresident, Crocs BrandPresident since 2024Runs the core Crocs brand after previously serving as CFO.
  • Terence ReillyPresident, HEYDUDEHEYDUDE leaderLeads the HEYDUDE brand turnaround and market positioning.

Who leads Crocs?

Andrew Rees leads Crocs, Inc. as CEO. Patraic Reagan became CFO in September 2025, Anne Mehlman leads the core Crocs brand, and HEYDUDE has dedicated brand leadership.

Who actually makes buying decisions at Crocs?

Vendors should map to the budget owner: digital commerce, retail operations, marketing, supply chain, finance, IT, or brand. Larger initiatives will involve finance, procurement, security, and legal, especially if they touch consumer data or global websites.

How is Crocs organized as it scales?

Crocs operates around the Crocs Brand and HEYDUDE Brand, with global wholesale and DTC channels. The structure creates separate entry points for brand growth, HEYDUDE recovery, retail operations, and shared corporate systems.

As of June 2026.Sources:Crocs managementCrocs employee data

Crocs — frequently asked questions

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