Who is the CEO of Birkenstock?

Oliver Reichert is CEO of the Birkenstock Group and a director of Birkenstock Holding plc.

Who founded Birkenstock?

The brand traces its roots to Johann Adam Birkenstock, recorded as a shoemaker in 1774.

How many employees does Birkenstock have?

Birkenstock reported 8,400 employees as of September 30, 2025.

Who should you contact to sell into Birkenstock?

Start with the relevant regional or functional team and use published corporate, IR, or media routes rather than guessed executive emails.

Birkenstock

Who are Birkenstock's decision-makers?

Oliver Reichert is the key executive decision-maker and public-company face of Birkenstock. Sellers should map buying committees by function and region because the company operates through global brand control with local commercial teams.

CEO: Oliver Reichert
Key exec: Michael Schmitz, CFO
Founded: 1774
Employees: 8,400
HQ: Linz am Rhein
Notable: First non-family CEO

Oliver ReichertChief Executive OfficerCEO since 2013Leads global brand strategy, public-company execution, and the premium positioning of the Birkenstock Group.
David KahanPresident, AmericasSenior regional leaderLeads the Americas, Birkenstock's largest reported region by revenue.
Michael SchmitzChief Financial OfficerCFO since 2025Oversees finance and human resources according to the FY2025 annual report.
Klaus BaumannChief Sales OfficerExecutive teamSupports wholesale, direct, and regional commercial execution.

Who leads Birkenstock?

Oliver Reichert has led Birkenstock since 2013 and remains the central executive behind the brand's premium positioning, public-market story, and global expansion. Finance, sales, regional, and legal leaders shape execution beneath that strategy.

Who actually makes buying decisions at Birkenstock?

Enterprise software, retail, supply-chain, and manufacturing vendors should expect buying committees that include finance, IT, legal, operations, and the relevant regional commercial leader. Brand-sensitive decisions will also require senior approval because Birkenstock tightly manages distribution and presentation.

How is Birkenstock organized as it scales?

The company combines German manufacturing roots with Americas, EMEA, and APAC commercial regions. The operating structure supports owned stores, e-commerce, wholesale, and production expansion, so sellers should anchor outreach to region and function rather than only to global headquarters.

As of June 2026.Sources:Birkenstock governance Birkenstock FY2025 Form 20-F

Birkenstock — frequently asked questions

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