Joe Kudla founded Vuori in 2015.

How many employees does Vuori have?

Vogue reported more than 600 employees at Vuori's San Diego headquarters; broader public profile counts vary.

Who should you contact to sell into Vuori?

Map outreach to product, retail operations, ecommerce, supply chain, finance, IT, or international expansion depending on the product.

Vuori

Who are Vuori's decision-makers?

Vuori is still visibly founder-led by Joe Kudla, whose product and brand philosophy anchors the company. The 2026 chief product officer appointment adds a senior product operator for the next phase of global category expansion.

CEO: Joe Kudla
Key exec: Heather Archibald, CPO
Founded: 2015
Employees: 600+ HQ reported
HQ: San Diego County, CA
Notable: Founder retains majority ownership

Joe KudlaFounder & CEOFounder, since 2015Built Vuori from Encinitas into a global premium performance apparel brand and remains the central strategic leader.
Heather ArchibaldChief Product OfficerJoined 2026Former Rothy's, Title Nine, Gap, and Restoration Hardware product leader hired to lead end-to-end product.
Andrew FerrerBoard director / General AtlanticJoined board after 2024 investmentGeneral Atlantic managing director added to the board as part of the $825M transaction.
Chris CareyInvestor / Stripes partnerInvestor since 2024Represents Stripes, a consumer growth investor backing Vuori's global opportunity.

Who leads Vuori?

Joe Kudla is founder and CEO. Heather Archibald joined in 2026 as chief product officer, a newly created role overseeing product strategy, merchandising, development, sourcing, and product lifecycle.

Who actually makes buying decisions at Vuori?

For vendors, buying decisions likely sit with ecommerce, retail operations, product, merchandising, supply chain, finance, IT, and international expansion leaders. Founder approval may matter for brand-defining partnerships or large-scale platform changes.

How is Vuori organized as it scales?

Vuori has moved from founder-led DTC brand to global omnichannel retailer. That requires specialized teams for stores, product architecture, planning, global ecommerce, ambassadors, and supply chain while preserving the brand's California performance identity.

As of June 2026.Sources:Vogue - Joe Kudla profile Shop Eat Surf - CPO hire

Vuori — frequently asked questions

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