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Vuori

How much has Vuori raised?

Vuori has raised about $1.27 billion reported over four rounds, with its latest major transaction an $825 million secondary tender offer led by General Atlantic and Stripes at a $5.5 billion valuation. Because the latest deal was secondary, it is best read as a capital/history and liquidity event as well as a growth-investor endorsement.

Total raised
$1.27B reported
Disclosed rounds
4 reported
Latest round
$825M secondary tender
Latest valuation
$5.5B
First raised
2016 reported
Notable backer
General Atlantic / Stripes

Vuori's funding rounds

Vuori's capital history moved from early brand growth to SoftBank late-stage funding and a General Atlantic/Stripes secondary tender.

  1. 2016Early funding - undisclosedTracxn reports Vuori's first funding round in April 2016.
  2. 2021Late-stage investment - $4B valuation$400M led by SoftBank Vision Fund 2 to support expansion.
  3. Nov 2024Secondary tender - $5.5B valuation$825M led by General Atlantic and Stripes with additional investors.

Sources:General Atlantic - $825M investmentTracxn - Vuori funding

How much has Vuori raised in total?

Tracxn reports about $1.27 billion over four rounds. The two public anchor events are the 2021 $400 million SoftBank-led investment and the 2024 $825 million General Atlantic/Stripes-led secondary tender offer.

Who are Vuori's investors?

General Atlantic and Stripes led the latest deal, while SoftBank Vision Fund 2 led the prior major round. Norwest Venture Partners is also commonly associated with the cap table and participated in the broader journey.

Why did the valuation move?

Vuori's valuation moved from around $4 billion in 2021 to $5.5 billion in 2024 as it opened stores, expanded internationally, and proved the durability of premium activewear demand. The company also maintained a differentiated men's-and-women's lifestyle position outside pure yoga.

Is Vuori profitable, and will it IPO?

Vuori does not publish audited financials, though multiple profiles describe early profitability and disciplined growth. It remains private as of June 2026; no official IPO timeline has been announced.

What does Vuori's funding mean if you sell into them?

The seller signal is global retail scale. Relevant budgets likely include store systems, international ecommerce, product lifecycle management, planning, allocation, loyalty, customer data, retail analytics, and supply-chain visibility.

As of June 2026.Sources:General Atlantic - investmentFashion Dive - valuationTracxn - funding

Vuori — frequently asked questions

Read the full Vuori profile
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