How much has 100 Thieves raised?

100 Thieves has disclosed $120 million across three major venture rounds: more than $25 million in its 2018 Series A, $35 million in its 2019 Series B, and $60 million in its 2021 Series C. The 2021 round valued the company at $460 million, which remains the last widely reported priced valuation in the reviewed public sources.

Because 100 Thieves is private, there is no public cap table or audited financial statement that updates the valuation after the esports-market reset. The correct way to use the number is as a historical financing mark, not a current public-market valuation.

The Series A was led by Drake and Scooter Braun, who joined as co-owners, and included a broad mix of strategic and venture backers: Dan Gilbert, Sequoia, Ludlow Ventures, Courtside Ventures, WndrCo, Marc Benioff, Drew Houston, Green Bay Ventures, Tao Capital, and Advancit Capital. That mix gave 100 Thieves entertainment credibility, consumer-investing experience, and access to traditional venture networks.

The Series B was led by Artist Capital Management with participation from Aglae Ventures, tying the company to crossover capital and luxury/fashion-adjacent investors. Green Bay Ventures then led the Series C, with Forbes reporting a $60 million raise at a $460 million valuation. For sellers, the investor set signals a company built around media, consumer brand, ecommerce, and culture rather than a pure esports P&L.

The valuation rose quickly because 100 Thieves sat at the intersection of several hot 2018-2021 investor themes: esports franchising, creator-led media, direct-to-consumer commerce, streetwear drops, and gaming culture. TechCrunch reported a roughly $160 million valuation around the 2019 Series B, then Forbes reported a $460 million valuation at the 2021 Series C.

The later operating story is more cautious. The Verge reported that 100 Thieves laid off roughly 20 percent of employees in 2023 and spun out Juvee and its game-development studio; Digiday later described a refocus on esports and sponsorships. That does not invalidate the historical valuation, but it means current buying power should be qualified by live revenue priorities and lean operating budgets.

100 Thieves has not publicly disclosed audited profitability, net revenue, or an IPO timeline. Its post-2023 refocus suggests management is prioritizing a tighter core business rather than preparing for a near-term public listing. The company continues to operate as a private brand with esports, creators, apparel, sponsorships, and event activations.

An IPO is unlikely to be a practical near-term assumption for sales planning unless the company begins disclosing public-company-style metrics. A better signal is whether a vendor can connect directly to sponsor retention, apparel margin, customer data, creator efficiency, or event revenue.

The funding history shows that 100 Thieves can attract capital and major brand partners, but the 2023 restructuring means a vendor should not treat it like a high-burn growth company with loose experimental budgets. The company is likely to evaluate spend through direct links to revenue, audience growth, operational efficiency, or sponsor value.

The strongest pitches are specific: improve merchandise conversion, reduce drop-operating risk, measure sponsor ROI, grow owned audience data, automate creator workflows, or support Los Angeles event execution. Generic infrastructure or back-office pitches need a clear cost-saving case because the company has already shown willingness to cut or spin out non-core work.