Who are Allbirds' decision-makers?
The original brand was founded by Tim Brown and Joey Zwillinger. In June 2026, Nadia Carlsten became CEO of Smartbird, the renamed issuer, while the consumer footwear brand moved to American Exchange Group.
- CEO
- Nadia Carlsten at Smartbird
- Key exec
- Annie Mitchell, CFO
- Founded
- 2015
- Employees
- Not disclosed post-sale
- HQ
- San Francisco, CA
- Notable
- Brand sold in 2026
- Tim BrownCo-founderCo-founded Allbirds in 2015Former professional soccer player who helped create the original wool sneaker concept.
- Joey ZwillingerCo-founderCo-founded Allbirds in 2015Materials and renewables executive who helped define Allbirds' sustainability positioning.
- Nadia CarlstenPresident & CEO, SmartbirdAppointed June 2026Leads the former Allbirds public issuer after its AI infrastructure pivot.
- Annie MitchellChief Financial Officer, SmartbirdCFO since 2023Continued as CFO through the June 2026 rebrand and asset sale.
Who leads Allbirds?
For brand history, the names that matter are co-founders Tim Brown and Joey Zwillinger. For the current public issuer, the key leaders are Nadia Carlsten as CEO and Annie Mitchell as CFO.
Who actually makes buying decisions at Allbirds?
For footwear, buying decisions likely moved to American Exchange Group's brand operations, ecommerce, wholesale, licensing, and supply-chain leaders. For Smartbird, buying decisions will sit with infrastructure, finance, and corporate leadership building the AI business.
How is Allbirds organized as it scales?
This is no longer a normal scaling DTC organization. The footwear brand is a managed asset under a new owner, while the listed company is rebuilding around AI infrastructure.
As of June 2026.Sources:Smartbird CEO announcementAllbirds sale coverage
Allbirds — frequently asked questions
