Who are Coinbase's decision-makers?

Brian Armstrong is the co-founder, chair, and CEO. Emilie Choi runs operations as president and COO, Alesia Haas leads finance, and Paul Grewal is central for regulatory and legal work.

Buying decisions usually map to the product surface: security and compliance tools need legal, risk, security, and procurement; institutional products involve Prime, custody, trading, finance, and infrastructure; support tooling involves customer experience and operations.

Coinbase is remote-first and has pushed toward flatter, AI-native teams. For vendors, that means technical champions matter, but the economic buyer will expect a clear link to reliability, revenue, compliance, support cost, or developer velocity.