Footwear and lifestyle brands

What is Deckers Outdoor?

Footwear and lifestyle company behind HOKA, UGG, Teva, Koolaburra, and Ahnu.

Category
Footwear and lifestyle brands
Headquarters
Goleta, CA
Founded
1973
Employees
about 6,000
Total funding
Public company
Status
NYSE: DECK

What is Deckers Outdoor?

Deckers Outdoor is a public footwear and lifestyle brands company headquartered in Goleta, CA. It operates at enterprise scale with $5.47B fiscal 2026 revenue and about 6,000 employees.

Footwear and lifestyle company behind HOKA, UGG, Teva, Koolaburra, and Ahnu. The company sells through a mix of owned digital channels, retail stores, wholesale partners, distributors, and brand-specific commercial channels. Its public-company profile makes it a scaled account with formal procurement, security, finance, legal, and business-unit review.

The current operating context is shaped by $5.47B fiscal 2026 revenue, NYSE: DECK, and a portfolio that includes HOKA performance running shoes, UGG footwear and apparel, Teva sandals, Koolaburra by UGG, Ahnu outdoor footwear. The most useful account view is therefore not just what the brand sells, but where growth, margin, supply chain, digital commerce, product development, and customer engagement create executive priorities.

For sellers, Deckers Outdoor is a multi-function buyer. Strong entry points map to revenue growth, retail and ecommerce conversion, product innovation, demand planning, supply-chain resilience, consumer data, field operations, manufacturing productivity, margin improvement, or measurable cost reduction.

What does Deckers Outdoor offer?

Deckers Outdoor offers HOKA performance running shoes, UGG footwear and apparel, Teva sandals, Koolaburra by UGG, Ahnu outdoor footwear, DTC ecommerce, and related channels or services.

  • HOKA performance running shoes· Brand
  • UGG footwear and apparel· Brand
  • Teva sandals· Brand
  • Koolaburra by UGG· Brand
  • Ahnu outdoor footwear· Brand
  • DTC ecommerce· Digital commerce
  • Owned stores· Retail
  • Wholesale distribution· Marketplace

How does Deckers Outdoor make money?

Deckers Outdoor makes money by selling branded products and related services through direct, wholesale, retail, distributor, and partner channels.

Deckers sells premium footwear and apparel by SKU: HOKA running shoes commonly sit around $140-$250, UGG boots and slippers vary by style, and wholesale economics are negotiated with retailers. Unlike a SaaS vendor, it does not have one universal price sheet; revenue is driven by product mix, channel mix, geography, promotions, wholesale terms, retailer relationships, and category demand.

The economic model depends on brand strength, product newness, supply availability, manufacturing or sourcing costs, inventory discipline, freight, tariffs, labor, and marketing efficiency. DTC channels usually give the company more customer data and margin control, while wholesale, dealer, distributor, or retail partners provide reach and volume.

Growth programs usually require cross-functional approval across the business owner, technology, finance, procurement, legal, privacy, information security, and regional leaders. Vendors should quantify impact in terms of sell-through, margin, working capital, store productivity, uptime, conversion, forecast accuracy, or operating expense reduction.

Who leads Deckers Outdoor?

Deckers Outdoor is led by Stefano Caroti, with senior executives across finance, operations, commercial, brand, product, legal, technology, and regional execution.

  • Stefano CarotiPresident and Chief Executive OfficerCEO since August 2024Leads Deckers through HOKA and UGG global growth.
  • Steven FaschingChief Financial OfficerCFO since 2018Owns finance, capital allocation, reporting, and buyback discipline.
  • Robin GreenPresident, HOKAHOKA brand presidentKey executive for the company's fastest-growing performance brand.
  • Anne SpangenbergPresident, Fashion LifestyleLeads UGG and fashion lifestyle brandsRelevant leader for UGG, brand marketing, product, and retail execution.

How do you contact Deckers Outdoor's leadership?

Deckers Outdoor publishes investor, media, corporate, support, or brand contact routes, but this profile does not treat guessed personal executive addresses as verified. Use the public route below or the relevant procurement, investor, media, partner, or support page.

Email formatPersonal executive email format not verified; use https://ir.deckers.com/

How much funding has Deckers Outdoor raised?

Deckers Outdoor is a mature public company, not a current venture-backed startup. Its capital profile is best read through NYSE: DECK, public filings, operating cash flow, dividends or buybacks where applicable, acquisitions, divestitures, and balance-sheet capacity.

Deckers Outdoor's capital history is a public-company story. The relevant milestones are founding, public listing or public-market access, major acquisitions and divestitures, buybacks or dividends where disclosed, and reinvestment from operating cash flow.

There is no meaningful current venture funding total to enumerate. Current scale is better represented by $5.47B fiscal 2026 revenue, NYSE: DECK, and the company's ability to fund product, brand, retail, technology, manufacturing, supply-chain, and portfolio work from public-market capital structure and operations.

Seller signal: Deckers Outdoor can fund enterprise-grade programs, but business cases need to align with management priorities and margin discipline. Procurement maturity is high; expect security, privacy, legal, finance, data, IT, and business-owner review before scaled deployment.

How did Deckers Outdoor get here?

Deckers Outdoor reached its current scale through founding-era category focus, public-market access, brand or portfolio expansion, and recent operating milestones.

  1. 1973Deckers foundedThe company begins as an outdoor and footwear business.
  2. 1993UGG acquiredDeckers acquires UGG and scales it into a global lifestyle brand.
  3. 2002Teva acquiredDeckers adds the outdoor sandal brand Teva.
  4. 2013HOKA acquiredDeckers acquires HOKA, which becomes a major growth engine.
  5. 2024Stefano Caroti becomes CEODeckers completes a CEO transition from Dave Powers to Stefano Caroti.
  6. 2026Record fiscal 2026Deckers reports $5.47B revenue, led by HOKA and UGG growth.

Who are Deckers Outdoor's competitors?

Deckers Outdoor competes with category specialists, global brands, retailers, manufacturers, and technology-enabled consumer platforms depending on the product line.

  • NikeGlobal athletic footwear and apparel leader with the broadest sport and lifestyle reach.
  • OnPremium running and sportswear brand with high growth in footwear, apparel, DTC, and retail.
  • CrocsCasual footwear company with high-margin clogs, Jibbitz, and HEYDUDE.
  • SkechersLarge comfort and casual footwear company with broad global distribution.
  • BirkenstockPremium sandal and footbed brand with heritage positioning and global DTC growth.
  • Columbia SportswearOutdoor apparel and footwear company with Columbia, SOREL, Mountain Hardwear, and prAna.

Deckers Outdoor — frequently asked questions

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