What is Under Armour?

What is Under Armour?

Under Armour is a public athletic apparel and footwear company headquartered in Baltimore, MD. It operates at enterprise scale with about $5.0B fiscal 2026 revenue and about 6,800 employees.

Performance athletic apparel, footwear, accessories, and team-sports brand founded by Kevin Plank. The company sells through a mix of owned digital channels, retail stores, wholesale partners, distributors, and brand-specific commercial channels. Its public-company profile makes it a scaled account with formal procurement, security, finance, legal, and business-unit review.

The current operating context is shaped by about $5.0B fiscal 2026 revenue, NYSE: UAA and UA, and a portfolio that includes Performance apparel, Training footwear, Running and basketball, Accessories and bags, Licensing. The most useful account view is therefore not just what the brand sells, but where growth, margin, supply chain, digital commerce, product development, and customer engagement create executive priorities.

For sellers, Under Armour is a multi-function buyer. Strong entry points map to revenue growth, retail and ecommerce conversion, product innovation, demand planning, supply-chain resilience, consumer data, field operations, manufacturing productivity, margin improvement, or measurable cost reduction.

Sources:Under Armour annual reportsUnder Armour FY2026 results

What does Under Armour offer?

Under Armour offers Performance apparel, Training footwear, Running and basketball, Accessories and bags, Licensing, Brand and Factory House stores, and related channels or services.

Sources:Under Armour annual reportsUnder Armour FY2026 results

How does Under Armour make money?

Under Armour makes money by selling branded products and related services through direct, wholesale, retail, distributor, and partner channels.

Under Armour sells SKU-priced performance apparel, footwear, and accessories through wholesale, owned stores, ecommerce, and licensing, with outlet and full-price tiers and negotiated team/wholesale terms. Unlike a SaaS vendor, it does not have one universal price sheet; revenue is driven by product mix, channel mix, geography, promotions, wholesale terms, retailer relationships, and category demand.

The economic model depends on brand strength, product newness, supply availability, manufacturing or sourcing costs, inventory discipline, freight, tariffs, labor, and marketing efficiency. DTC channels usually give the company more customer data and margin control, while wholesale, dealer, distributor, or retail partners provide reach and volume.

Growth programs usually require cross-functional approval across the business owner, technology, finance, procurement, legal, privacy, information security, and regional leaders. Vendors should quantify impact in terms of sell-through, margin, working capital, store productivity, uptime, conversion, forecast accuracy, or operating expense reduction.

Sources:Under Armour annual reportsUnder Armour FY2026 results

Who leads Under Armour?

Under Armour is led by Kevin Plank, with senior executives across finance, operations, commercial, brand, product, legal, technology, and regional execution.

Sources:Under Armour annual reportsUnder Armour FY2026 results

How do you contact Under Armour's leadership?

Under Armour publishes investor, media, corporate, support, or brand contact routes, but this profile does not treat guessed personal executive addresses as verified. Use the public route below or the relevant procurement, investor, media, partner, or support page.

• Kevin PlankPresident and Chief Executive Officerhttps://about.underarmour.com/en/investors.html
• Reza TaleghaniChief Financial Officerhttps://about.underarmour.com/en/investors.html
• Kara TrentPresident, Americashttps://about.underarmour.com/en/investors.html

Sources:Under Armour annual reportsUnder Armour FY2026 results

How much funding has Under Armour raised?

Under Armour is a mature public company, not a current venture-backed startup. Its capital profile is best read through NYSE: UAA and UA, public filings, operating cash flow, dividends or buybacks where applicable, acquisitions, divestitures, and balance-sheet capacity.

Under Armour's capital history is a public-company story. The relevant milestones are founding, public listing or public-market access, major acquisitions and divestitures, buybacks or dividends where disclosed, and reinvestment from operating cash flow.

There is no meaningful current venture funding total to enumerate. Current scale is better represented by about $5.0B fiscal 2026 revenue, NYSE: UAA and UA, and the company's ability to fund product, brand, retail, technology, manufacturing, supply-chain, and portfolio work from public-market capital structure and operations.

Seller signal: Under Armour can fund enterprise-grade programs, but business cases need to align with management priorities and margin discipline. Procurement maturity is high; expect security, privacy, legal, finance, data, IT, and business-owner review before scaled deployment.

Sources:Under Armour annual reportsUnder Armour FY2026 results

How did Under Armour get here?

Under Armour reached its current scale through founding-era category focus, public-market access, brand or portfolio expansion, and recent operating milestones.

Sources:Under Armour annual reportsUnder Armour FY2026 results

Who are Under Armour's competitors?

Under Armour competes with category specialists, global brands, retailers, manufacturers, and technology-enabled consumer platforms depending on the product line.

Sources:Under Armour annual reportsUnder Armour FY2026 results