What tech stack does On Holding use?
On's stack is detected from public privacy notices, support pages, careers, and web technology scans, so it is directional. Verified public signals include web/app data collection, Braze and Sailthru as service providers in support/privacy contexts, ecommerce, and a large technology hiring function.
- Frontend
- on.com web and app surfaces
- Commerce
- Global ecommerce and owned retail
- CRM/engagement
- Braze and Sailthru disclosed
- Data
- Privacy/data processors and analytics
- Operations
- Retail, wholesale, and supply-chain systems
- Critical path
- Omnichannel growth and global expansion
On Holding detected technologies
Public signals show consumer web/app, marketing engagement, ecommerce, privacy/data processing, and technology-team hiring.
- on.com· Frontend
- On app / account flows· Mobile and identity
- Braze· Customer engagement
- Sailthru· Email / customer engagement
- BuiltWith-detected on.com technologies· Web detection
- Ecommerce team· Commerce operations
- Technology careers function· Internal engineering
Sources:On support/privacy provider disclosureOn careers technology roles
What does On use on the backend and infrastructure?
On does not publish a complete internal backend language or cloud-provider inventory. Public sources show a large technology hiring function plus operational systems that must support ecommerce, retail stores, wholesale, supply chain, product creation, data privacy, and global regional operations.
What does On use on the frontend, data, or GTM tooling?
On's public support page discloses Sailthru and Braze as service providers for data processing and statistical analysis tied to communications. Public surfaces also include on.com ecommerce, app/account flows, store locator, support, and careers pages, while web scanners can provide directional details about tags and hosting.
What On's stack means if you sell to them
Vendors should sell around omnichannel commerce, CRM lifecycle orchestration, store operations, inventory visibility, wholesale service, supply-chain data, regional compliance, and product innovation. Avoid claiming AWS, Salesforce, SAP, or a language fit unless a current On job post or customer story verifies that specific tool.
As of June 2026.Sources:On support/privacy provider disclosureOn careers technology rolesBuiltWith - on.com
On Holding — frequently asked questions
