Who are OLIPOP's decision-makers?

Ben Goodwin leads OLIPOP as co-founder, CEO, and formulator. David Lester co-founded the company and helped turn the health-oriented soda concept into a commercial beverage platform.

For sellers, buying decisions likely sit with functional leaders in retail sales, ecommerce, marketing, operations, finance, and supply chain. Founder approval may matter for brand-critical or strategic partnerships, but day-to-day vendor evaluation will follow the function that owns the budget.

OLIPOP is remote-first and retail-heavy, so its operating model depends on distributed commercial teams, retailer relationships, field marketing, and centralized planning. As it grows, expect more specialized category management, trade, finance, and operations roles.