Who are AB InBev's decision-makers?
AB InBev's public leadership page names a broad executive team. The buying committee depends on the use case: finance and treasury for capital or investor-facing systems, strategy and technology for enterprise platforms, B2B for BEES and retailer commerce, DTC for consumer ordering, and supply for breweries, logistics, and operations.
- CEO
- Michel Doukeris
- CFO
- Fernando Tennenbaum
- Strategy / technology
- David Almeida
- B2B
- Nick Caton
- DTC
- Lucas Herscovici
- Supply
- Ricardo Moreira
- Michel DoukerisChief Executive OfficerCEO as listed by AB InBev in June 2026Sets the brewer's global strategy across brands, markets, route-to-market digitization, productivity, and capital allocation.
- Fernando TennenbaumChief Financial OfficerCFO as listed by AB InBev in June 2026Finance owner for performance management, treasury, investor messaging, leverage, buybacks, and capital discipline.
- David AlmeidaChief Strategy and Technology OfficerCurrent leadership pageRelevant executive for enterprise technology, data, digital platforms, strategy, and transformation initiatives.
- Nick CatonChief B2B OfficerCurrent leadership pageKey executive for BEES, retailer digitization, route-to-market platforms, marketplace economics, and B2B commercial systems.
- Lucas HerscoviciChief Direct-to-Consumer OfficerCurrent leadership pageLeads DTC platforms such as Ze Delivery, TaDa Delivery, and PerfectDraft, connecting consumer commerce to the brewer's operating model.
- Ricardo MoreiraChief Supply OfficerCurrent leadership pageOwns the global supply, brewing, packaging, logistics, productivity, and sustainability operating agenda.
- Marcel MarcondesChief Marketing OfficerCurrent leadership pageOwns global brand building, creative effectiveness, category expansion, and consumer demand generation.
- John BloodChief Legal & Corporate Affairs OfficerCurrent leadership pageRelevant for legal, regulatory, corporate affairs, governance, risk, and policy-facing decisions.
Who leads AB InBev?
Michel Doukeris is listed as Chief Executive Officer and Fernando Tennenbaum as Chief Financial Officer. Around them sits a global leadership team with named owners for people, legal and corporate affairs, communications, growth, marketing, supply, strategy and technology, B2B, DTC, and major geographic zones. That structure matters because AB InBev is too large for a single executive path into the account.
Who actually owns buying decisions at AB InBev?
For enterprise software, the buying center usually starts with the business owner and then moves through technology, procurement, legal, data privacy, security, and finance. David Almeida is the senior strategy and technology signal; Nick Caton is the B2B and BEES signal; Lucas Herscovici is the DTC commerce signal; Ricardo Moreira is the supply-chain and operating-site signal; Fernando Tennenbaum's organization is the budget, treasury, and investor-facing signal.
How should sellers map the account?
Map AB InBev by operating agenda, not by title alone. BEES, retail digitization, DTC delivery, brand growth, supply productivity, sustainability, and treasury discipline each imply different stakeholders and regions. A credible outbound motion should connect a concrete proof point to the relevant agenda, cite the company's own FY25 metrics, and route through the official functional contact rather than guessing executive emails.
As of June 2026.Sources:AB InBev leadersAB InBev investor contacts
AB InBev — frequently asked questions
