Who is Planet Fitness' CFO?

Tom Fitzgerald is interim CFO as of March 2026 while the company searches for a permanent CFO.

How many members does Planet Fitness have?

About 21.5 million as of Q1 2026.

Who should you contact to sell into Planet Fitness?

Start with the corporate functional owner, but determine early whether franchisees also need to approve or fund the purchase.

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Who are Planet Fitness' decision-makers?

Planet Fitness' decision-maker map starts with CEO Colleen Keating and interim CFO Tom Fitzgerald, then branches into brand, franchise operations, digital, equipment, real estate, and member experience.

CEO: Colleen Keating
Key exec: Tom Fitzgerald, interim CFO
Founded: 1992
Employees: Corporate + club network
HQ: Hampton, NH
Notable: Franchise-led model

Colleen KeatingChief Executive OfficerCEO since June 2024Former FirstKey Homes CEO with hospitality, real estate, operations, and franchise experience.
Tom FitzgeraldInterim Chief Financial OfficerInterim CFO since March 2026; prior CFO 2020-2024Returned to guide finance during the permanent CFO search.
Jamie MedeirosChief Brand OfficerPromoted in 2022 after 22 years at Planet FitnessLeads brand strategy, national/local marketing, creative, and sponsorship activation.
Stephen Spinelli Jr.Board ChairLongtime directorProvides public-company governance during leadership and growth transitions.

Who leads Planet Fitness?

Colleen Keating has served as CEO since June 2024. Tom Fitzgerald returned as interim CFO in March 2026 while the company searches for a permanent CFO.

Who actually makes buying decisions at Planet Fitness?

Corporate buying decisions often involve finance, franchise operations, brand, digital, equipment, real estate, legal, and security. Club-level decisions may sit with franchisees, so sellers need to know whether they are selling to corporate, franchisees, or both.

How is Planet Fitness organized as it scales?

The company is a franchisor, company-owned club operator, equipment supplier, and national brand platform. That means centralized standards and systems, but distributed execution across franchise owners.

As of June 2026.Sources:Planet Fitness management team Planet Fitness CFO transition

Planet Fitness — frequently asked questions

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