Who is the CEO of Liquid Death?

Mike Cessario, the company's founder.

Who is Liquid Death's CFO?

Ricky Khetarpaul joined as CFO in October 2025.

How many employees does Liquid Death have?

Built In LA lists 183 total employees, though private-company headcount can change quickly.

Who should you contact to sell into Liquid Death?

Use public contact paths and map the function: finance for planning tools, sales for retail/distribution, marketing for media and creative, and operations for supply chain.

Liquid Death

Who are Liquid Death's decision-makers?

Liquid Death's executive center of gravity is founder and CEO Mike Cessario, whose creative and brand strategy define the company. The 2025 appointment of Ricky Khetarpaul as CFO adds mature beverage and finance experience as the company pushes into more categories.

CEO: Mike Cessario
Key exec: Ricky Khetarpaul, CFO
Founded: 2017
Employees: ~183 listed
HQ: Santa Monica, CA
Notable: Entertainment-led CPG brand

Mike CessarioFounder & CEOFounder, since 2017Former creative director who built Liquid Death around entertainment-first beverage marketing.
Ricky KhetarpaulChief Financial OfficerJoined 2025Former Health-Ade CFO and PepsiCo alum overseeing finance as the company scales.
Amy Friedlander HoffmanChief Business OfficerPublicly listed executiveCommercial leader associated with partnerships, growth, and business development.
Peter PhamInvestor and board-level supporterEarly backerScience and founder-network investor visible in Liquid Death's early growth story.

Who leads Liquid Death?

Mike Cessario leads the company as founder and CEO. He is the strategic and creative force behind Liquid Death's core idea: make healthy beverages compete with the entertainment value of beer, energy drinks, and junk-food brands.

Who actually makes buying decisions at Liquid Death?

For vendors, the decision-maker depends on the use case. Retail, distribution, and field tools likely route through sales and operations leaders; finance, planning, and ERP tools route through the CFO organization; creative, media, and creator tools route through brand and marketing leadership.

How is Liquid Death organized as it scales?

Liquid Death is transitioning from insurgent brand to scaled beverage operator. That means more process around distributor management, retailer data, demand planning, inventory, margin control, and trade spend, while the brand team must keep the marketing tone distinctive.

As of June 2026.Sources:Business Wire - CFO appointment Built In LA - company profile

Liquid Death — frequently asked questions

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