Who is the CEO of Dutch Bros?

Christine Barone is Chief Executive Officer and President of Dutch Bros.

Who founded Dutch Bros?

Brothers Dane and Travis Boersma founded Dutch Bros in Grants Pass, Oregon in 1992.

How many employees does Dutch Bros have?

Dutch Bros reported approximately 32,000 employees across the company and franchise partners as of December 31, 2025.

Who should you contact to sell into Dutch Bros?

Use public investor, media, and support channels for routing, then target the owning function: operations, development, marketing, IT, finance, supply chain, or people.

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Who are Dutch Bros' decision-makers?

Dutch Bros decision-making is split between brand/culture, public-company capital discipline, and field execution. For sellers, the practical buying committee depends on whether the pitch touches shop operations, construction, marketing, loyalty, finance, supply chain, or people.

CEO: Christine Barone
Key exec: Josh Guenser, CFO
Founded: 1992
Employees: ~32,000 incl. franchise partners
HQ: Tempe, AZ
Notable: Founder-led culture, public growth model

Christine BaroneChief Executive Officer and PresidentJoined Dutch Bros in 2023Former True Food Kitchen CEO and Starbucks executive leading national expansion and public-company execution.
Travis BoersmaCo-founder and Executive ChairmanCo-founder since 1992Co-founded Dutch Bros with his brother Dane Boersma and remains central to culture and board-level direction.
Josh GuenserChief Financial OfficerCFO appointment announced in 2024Owns finance, reporting, capital allocation, and investor messaging for the expansion plan.
Brian MaxwellChief Operating OfficerExecutive management teamRelevant executive for shop operations, throughput, field execution, and scaling company-operated stores.

Who leads Dutch Bros?

Christine Barone is CEO and President, bringing experience from True Food Kitchen and Starbucks. Travis Boersma, co-founder and Executive Chairman, remains the key founder-cultural figure, while Josh Guenser leads finance and Brian Maxwell is tied to operations.

Who actually makes buying decisions at Dutch Bros?

Shop systems and operations deals likely involve field operations, IT, training, and finance. App, loyalty, marketing, and order-ahead deals should map marketing, digital, data, and product owners, while real estate, construction, and equipment vendors should pursue development and operations stakeholders.

How is Dutch Bros organized as it scales?

Dutch Bros still has franchise shops, but growth has tilted toward company-operated shops. That increases headquarters influence over systems and process standards, making enterprise rollouts possible while raising the bar for training, adoption, and measurable shop-level outcomes.

As of June 2026.Sources:Dutch Bros executive management Dutch Bros 2025 Form 10-K

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