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YETI

Who are YETI's decision-makers?

Matt Reintjes is the top executive decision-maker. Buying committees usually sit with the function that owns the business outcome, with finance and brand teams involved when the initiative touches margin or customer experience.

CEO
Matt Reintjes
CFO
Mike McMullen
Founded
2006
Employees
1,390
HQ
Austin, TX
Notable
Premium outdoor brand
  • Matt ReintjesPresident and Chief Executive OfficerCEO since September 2015Leads YETI's premium brand strategy and public-company execution.
  • Mike McMullenChief Financial OfficerCFO as of 2026Leads financial planning, capital allocation, and investor-facing financial execution.
  • Paul CarboneBoard ChairBoard leadershipProvides board oversight as YETI balances growth, margin, and shareholder returns.
  • Arvind BhatiaVP, Investor RelationsIR contactPublished investor contact and useful public route for capital-markets questions.

Who leads YETI?

Matt Reintjes has served as president and CEO since September 2015. Finance, brand, supply-chain, product, channel, and international leaders execute the premium outdoor-products strategy.

Who actually makes buying decisions at YETI?

For most vendor categories, the buyer is the functional owner: DTC, wholesale, supply chain, product, IT, finance, corporate sales, or international. Larger purchases will include procurement, finance, security, and brand stakeholders.

How is YETI organized as it scales?

YETI operates through product categories, DTC and wholesale channels, U.S. and international regions, and corporate sales. Sellers should align to those operating lanes rather than pitch generic outdoor-brand messaging.

As of June 2026.Sources:YETI executive teamYETI 2025 Form 10-K

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