What is YETI?
Premium outdoor gear brand known for coolers, drinkware, bags, and durable everyday products.
- Category
- Outdoor gear and drinkware
- Headquarters
- Austin, TX
- Founded
- 2006
- Employees
- 1,390
- Total funding
- Public company
- Status
- NYSE: YETI; ~$3.8B market cap
What is YETI?
YETI is a premium outdoor products company best known for hard coolers, soft coolers, drinkware, bags, and outdoor-lifestyle gear. It reported $1.869 billion of fiscal 2025 net sales and continued growth in Q1 2026.
YETI was founded in Austin in 2006 around a simple premium proposition: build coolers and outdoor products tough enough for serious use and desirable enough for everyday carry. The brand expanded from hard coolers into Rambler drinkware, soft coolers, bags, cargo, dog products, cookware, outdoor living, and corporate sales.
YETI reported $1.8685B of fiscal 2025 net sales, up 2%, with international sales growing faster than the company average. Q1 2026 sales increased 8% to $380.4M, with wholesale up 19% and DTC flat. The company is a public brand with disciplined gross-margin management, international expansion, product color drops, and acquisitions expanding bags and cookware capabilities.
What does YETI offer?
YETI offers premium coolers, drinkware, bags, cargo, cookware, outdoor living products, dog gear, and customization.
- Tundra hard coolers· Coolers
- Hopper soft coolers· Coolers
- Rambler drinkware· Drinkware
- Bags and backpacks· Bags
- Cargo and outdoor living· Outdoor
- Cast iron cookware· Cookware
- Dog bowls and gear· Pets
- Corporate customization· B2B
Sources:YETI official siteYETI coolers
How does YETI make money?
YETI makes money by selling premium outdoor gear through wholesale partners, its own e-commerce sites, Amazon marketplace, retail stores, and corporate sales.
YETI is a branded premium-products company. It earns revenue from wholesale and DTC channels across coolers, equipment, drinkware, and other product lines. Pricing is premium and varies by product: small drinkware is often in the tens of dollars, soft coolers and bags can run into the hundreds, and larger Tundra hard coolers can cost several hundred dollars depending on size and configuration.
Growth is driven by product innovation, color drops, international expansion, wholesale productivity, DTC conversion, and category extension. Fiscal 2025 sales rose 2% despite tariff pressure, with free cash flow of $212.1M and nearly $300M returned to shareholders through repurchases. For vendors, the buying logic is tied to brand protection, margin resilience, global retail execution, and consumer data.
Who leads YETI?
YETI is led by President and CEO Matt Reintjes, with finance, commercial, supply-chain, product, and legal leaders supporting the premium outdoor brand.
- Matt ReintjesPresident and Chief Executive OfficerCEO since September 2015Leads YETI's premium brand strategy and public-company execution.
- Mike McMullenChief Financial OfficerCFO as of 2026Leads financial planning, capital allocation, and investor-facing financial execution.
- Paul CarboneBoard ChairBoard leadershipProvides board oversight as YETI balances growth, margin, and shareholder returns.
- Arvind BhatiaVP, Investor RelationsIR contactPublished investor contact and useful public route for capital-markets questions.
How do you contact YETI's leadership?
YETI publishes investor contact information, but personal executive email patterns are not verified. Use investor relations, website contact channels, or business-specific forms rather than guessed personal addresses.
Personal executive email format not verified; use Investor Relations contact routesHow much funding has YETI raised?
YETI is a public company; its capital history is built around private-equity ownership, the 2018 IPO, acquisitions, repurchases, and public-market valuation.
YETI does not have a venture-style total-raised profile. It was founded in 2006, received private-equity backing before going public, and completed its IPO in 2018 under NYSE ticker YETI. The public-company capital story now centers on operating cash flow, share repurchases, acquisition capital, and working-capital management.
Recent capital allocation includes 2024 acquisitions of Mystery Ranch and Butter Pat, plus the capabilities and IP for a powered cooler platform. In 2025, YETI generated $212.1M of free cash flow and repurchased 8.2M shares for $297.6M. As of June 2026, YETI traded around a $3.8B market capitalization.
How did YETI get here?
YETI grew from Austin hard coolers into a public premium outdoor-products platform.
- 2006Founded in AustinYETI is founded around premium hard coolers for serious outdoor use.
- 2015Matt Reintjes becomes CEOReintjes joins as president and CEO.
- 2018NYSE IPOYETI lists publicly under ticker YETI.
- 2024Mystery Ranch and Butter Pat acquisitionsYETI expands in bags and cookware.
- FY2025$1.869B net salesSales rise 2%, with international growth and repurchases.
- Q1 2026Sales up 8%YETI reports $380.4M in quarterly sales.
Who are YETI's competitors?
YETI competes with drinkware, cooler, outdoor gear, bags, and hydration brands across premium and value tiers.
- StanleyDrinkware and hydration brand with viral tumbler demand and broader value-tier reach.
- Hydro FlaskInsulated bottles and soft coolers with strong sustainability and lifestyle positioning.
- IglooMass cooler brand competing on breadth and price rather than premium durability.
- RTICValue-oriented coolers and drinkware positioned as premium-like performance for less.
- PelicanRugged cases and coolers with stronger industrial and protective-equipment heritage.
YETI — frequently asked questions
