Who are Vital Farms's decision-makers?
Vital Farms's leadership is anchored by Russell Diez-Canseco, President and Chief Executive Officer. Large purchases typically require business-unit sponsorship plus finance, procurement, legal, IT/security, operations, and site-level validation.
- CEO
- Russell Diez-Canseco
- Finance lead
- Thilo Wrede
- Founded
- 2007
- Employees
- About 500
- HQ
- Austin, TX
- Status
- Nasdaq: VITL
- Russell Diez-CansecoPresident and Chief Executive OfficerCEO since 2019Leads growth toward the company's $2B 2030 net-revenue target.
- Thilo WredeChief Financial OfficerCFOLeads finance, reporting, capital allocation, and investor communications.
- Jason DaleChief Operating OfficerOperations leaderOversees supply chain, production, operations, and scaling execution.
- Matt O'HayerFounder and Executive ChairFounderFounded Vital Farms and remains a key culture and board figure.
- Kathryn McKeonChief Marketing OfficerBrand leaderLeads brand, consumer demand, retail storytelling, and category growth.
Who leads Vital Farms?
Russell Diez-Canseco leads Vital Farms as President and Chief Executive Officer. Key leaders include Thilo Wrede (Chief Financial Officer), Jason Dale (Chief Operating Officer), Matt O'Hayer (Founder and Executive Chair), Kathryn McKeon (Chief Marketing Officer).
The practical reading is that strategy and capital allocation sit with the CEO, CFO, board, and business-unit leaders, while execution happens through regional, plant, field, commercial, quality, supply-chain, IT, and procurement teams.
Who actually makes buying decisions at Vital Farms?
Large purchases are rarely owned by one executive. Finance usually tests payback and budget fit, procurement controls process and supplier onboarding, IT/security validates data and integration risk, legal manages contract exposure, and business-unit or site leaders own the operating outcome.
For sellers, the first champion may be in operations, food safety, agronomy, R&D, supply chain, commercial, or digital transformation, but the final approval path usually includes economic, technical, and risk stakeholders.
How is Vital Farms organized as it scales?
Vital Farms combines corporate leadership with product, region, facility, farming, processing, distribution, or brand teams. That creates separate buying centers for corporate systems, plant technology, logistics, ingredients, quality, sustainability, finance, HR, and commercial tools.
A strong account plan maps each use case to the level where the pain is measured: headquarters for enterprise platforms, business units for strategic programs, and plants, farms, labs, or distribution sites for operational ROI.
As of June 2026.Sources:Vital Farms FY2025 resultsVital Farms Q1 2026 resultsVital Farms quarterly results
Vital Farms — frequently asked questions
