Who is the CEO of Southwest Airlines?

Bob Jordan is Southwest Airlines's President and Chief Executive Officer.

Who founded Southwest Airlines?

Southwest Airlines's founding date is 1967; see the milestones block for the company-specific origin story.

How many employees does Southwest Airlines have?

Southwest Airlines reports Approximately 74,000 employees, associates, or team members depending on the company's reporting convention.

Who should you contact to sell into Southwest Airlines?

Start with the business owner closest to the KPI, then expect procurement, finance, security, legal, IT, and operations to participate before signature.

Southwest Airlines

Who are Southwest Airlines's decision-makers?

Southwest Airlines's executive buying map starts with Bob Jordan and runs through finance, operations, commercial, technology, legal, procurement, and business-unit owners.

CEO: Bob Jordan
Key exec: Tammy Romo
Founded: 1967
Employees: Approximately 74,000
HQ: Dallas, Texas
Status: NYSE: LUV

Bob JordanPresident and Chief Executive OfficerCEO since 2022Leads Southwest's commercial transformation and operational modernization.
Tammy RomoExecutive Vice President and Chief Financial OfficerCFO since 2012Owns finance, treasury, and shareholder-return planning.
Andrew WattersonChief Operating OfficerCOO since 2017Leads operations and network execution.
Ryan GreenExecutive Vice President Commercial TransformationSenior commercial leaderKey executive for assigned seating, premium options, and revenue initiatives.

Who leads Southwest Airlines?

Bob Jordan (President and Chief Executive Officer), Tammy Romo (Executive Vice President and Chief Financial Officer), Andrew Watterson (Chief Operating Officer), Ryan Green (Executive Vice President Commercial Transformation) are the most visible executive leaders for the account. The practical buying path depends on whether the problem is commercial, operational, digital, finance-led, customer-facing, or infrastructure-heavy.

Who actually makes buying decisions at Southwest Airlines?

Large purchases usually involve an executive sponsor, a business owner, procurement, finance, security, legal, IT or architecture, data/privacy, and the operational team that must implement the solution. Field operations, commercial teams, revenue management, customer experience, and enterprise technology can each own budgets depending on the use case.

How is Southwest Airlines organized as it scales?

Southwest Airlines combines corporate functions at Dallas, Texas with distributed operating hubs, regional offices, frontline sites, and digital teams. Sellers should map budget ownership by business unit and operational geography, then build a case that survives both local operator review and central enterprise governance.

As of June 2026.Sources:Southwest 2025 results Southwest Airlines governance or leadership

Southwest Airlines — frequently asked questions

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