Who are Royal Caribbean Group's decision-makers?
Royal Caribbean Group's executive buying map starts with Jason Liberty and runs through finance, operations, commercial, technology, legal, procurement, and business-unit owners.
- CEO
- Jason Liberty
- Key exec
- Naftali Holtz
- Founded
- 1968
- Employees
- Approximately 100,000 shipboard and shoreside employees
- HQ
- Miami, Florida
- Status
- NYSE: RCL
- Jason LibertyChairman and Chief Executive OfficerCEO since 2022; chairman since 2025Leads the company's Perfecta financial goals and destination strategy.
- Naftali HoltzChief Financial OfficerCFO since 2022Owns finance, debt reduction, and capital allocation.
- Michael BayleyPresident and CEO, Royal Caribbean InternationalBrand CEO since 2014Leads the largest brand and Icon-class growth.
- Laura Hodges BethgePresident, Celebrity CruisesBrand president since 2023Leads premium cruise brand growth.
Who leads Royal Caribbean Group?
Jason Liberty (Chairman and Chief Executive Officer), Naftali Holtz (Chief Financial Officer), Michael Bayley (President and CEO, Royal Caribbean International), Laura Hodges Bethge (President, Celebrity Cruises) are the most visible executive leaders for the account. The practical buying path depends on whether the problem is commercial, operational, digital, finance-led, customer-facing, or infrastructure-heavy.
Who actually makes buying decisions at Royal Caribbean Group?
Large purchases usually involve an executive sponsor, a business owner, procurement, finance, security, legal, IT or architecture, data/privacy, and the operational team that must implement the solution. Field operations, commercial teams, revenue management, customer experience, and enterprise technology can each own budgets depending on the use case.
How is Royal Caribbean Group organized as it scales?
Royal Caribbean Group combines corporate functions at Miami, Florida with distributed operating hubs, regional offices, frontline sites, and digital teams. Sellers should map budget ownership by business unit and operational geography, then build a case that survives both local operator review and central enterprise governance.
As of June 2026.Sources:Royal Caribbean 2025 resultsRoyal Caribbean Group governance or leadership
Royal Caribbean Group — frequently asked questions
