Who are Academy Sports + Outdoors's decision-makers?
Academy Sports + Outdoors is led by Steve Lawrence, with Carl Ford leading finance and other executives covering merchandising, operations, technology, brand, customer, and field execution.
- CEO
- Steve Lawrence
- CFO
- Carl Ford
- Founded
- 1938
- Employees
- About 22,000
- HQ
- Katy, TX
- Status
- Nasdaq: ASO
- Steve LawrenceChief Executive OfficerCEO since 2023Leads expansion, merchandising, and omnichannel execution.
- Carl FordChief Financial OfficerFinance leaderOwns finance, accounting, investor relations, and capital allocation.
- Matt McCabeExecutive Vice President and Chief Merchandising OfficerMerchandising leaderRuns category, vendor, and assortment strategy.
- Lawrence LobpriesChief Information OfficerTechnology leaderRelevant executive for digital, data, security, and retail systems.
Who leads Academy Sports + Outdoors?
Steve Lawrence (Chief Executive Officer), Carl Ford (Chief Financial Officer), Matt McCabe (Executive Vice President and Chief Merchandising Officer), Lawrence Lobpries (Chief Information Officer) are the key public leadership signals in this profile. The group covers enterprise strategy, finance, operations, technology, product, customer, and governance responsibilities.
Who actually makes buying decisions at Academy Sports + Outdoors?
Business owners usually define the problem and budget, while technology, data, security, finance, procurement, privacy, legal, and operations teams validate fit and risk. For merchandising, store, marketplace, retail media, and supply-chain products, the buying committee often spans several functions because customer experience and operating execution are tightly linked.
How is Academy Sports + Outdoors organized as it scales?
Academy combines headquarters strategy with field, store, marketplace, distribution, product, and customer teams. Sellers should identify the business metric first, then map the executive sponsor, technical owner, procurement path, implementation team, and security/privacy reviewers.
As of June 2026.Sources:Academy investor relationsAcademy FY2025 results
Academy Sports + Outdoors — frequently asked questions
