Who are CarMax's decision-makers?
CarMax is led by Keith Barr, with Enrique Mayor-Mora leading finance and other executives covering merchandising, operations, technology, brand, customer, and field execution.
- CEO
- Keith Barr
- CFO
- Enrique Mayor-Mora
- Founded
- 1993
- Employees
- About 30,000
- HQ
- Richmond, VA
- Status
- NYSE: KMX
- Keith BarrPresident and Chief Executive OfficerCEO effective March 2026Leads omnichannel retail, store operations, and growth strategy.
- Enrique Mayor-MoraChief Financial OfficerCFO since 2021Owns finance, investor relations, capital allocation, and CarMax Auto Finance economics.
- Bill NashExecutive ChairFormer CEOProvides continuity after leading the omnichannel transformation.
- Shamim MohammadChief Information and Technology OfficerTechnology leaderLeads digital, data, product, and technology platforms.
Who leads CarMax?
Keith Barr (President and Chief Executive Officer), Enrique Mayor-Mora (Chief Financial Officer), Bill Nash (Executive Chair), Shamim Mohammad (Chief Information and Technology Officer) are the key public leadership signals in this profile. The group covers enterprise strategy, finance, operations, technology, product, customer, and governance responsibilities.
Who actually makes buying decisions at CarMax?
Business owners usually define the problem and budget, while technology, data, security, finance, procurement, privacy, legal, and operations teams validate fit and risk. For merchandising, store, marketplace, retail media, and supply-chain products, the buying committee often spans several functions because customer experience and operating execution are tightly linked.
How is CarMax organized as it scales?
CarMax combines headquarters strategy with field, store, marketplace, distribution, product, and customer teams. Sellers should identify the business metric first, then map the executive sponsor, technical owner, procurement path, implementation team, and security/privacy reviewers.
As of June 2026.Sources:CarMax investor relationsCarMax FY2026 results
CarMax — frequently asked questions
