Who are Persona's decision-makers?
Persona is led by Rick Song. The practical buying committee depends on the workflow: technical products involve product, engineering, security, and operations; business systems involve finance, legal, procurement, and functional leaders.
- CEO
- Rick Song
- CTO/key exec
- Charles Yeh / technical leadership
- Founded
- 2018
- Employees
- ~500-1,000
- HQ
- San Francisco, CA
- Prior exit/Notable
- Former Square and Dropbox founders
- Rick SongCo-founder and CEOCo-founder - since 2018Former Square engineer and public CEO.
- Charles YehCo-founderCo-founder - since 2018Former Dropbox engineer and co-founder.
- Persona product leadershipProduct and identity leadershipCurrentOwns modular verification, workflows, and marketplace products.
- Persona security/privacy leadershipSecurity and privacy leadershipCurrentSupports compliance, privacy portal, and regulated customers.
Who leads Persona?
The leadership team centers on Rick Song and the executives listed in the reused leadership block. Founder-led or specialist-led companies usually keep product and market direction close to senior leadership even after procurement becomes more formal.
Who actually makes buying decisions at Persona?
Buying decisions are made by the function that owns the pain and budget. Expect security, legal, finance, product, engineering, operations, and procurement to join larger evaluations, especially for tools that touch customer data, regulated workflows, infrastructure, or material spend.
How is Persona organized as it scales?
At ~500-1,000 employees, Persona is organized beyond founder-only buying. Sellers should identify the operational team that owns the target workflow, then build consensus upward with evidence of ROI, risk reduction, and implementation fit.
As of June 2026.Sources:Persona homepagePersona pricing
Persona — frequently asked questions
