What is Persona?
Identity verification and orchestration platform for KYC, KYB, fraud prevention, and trust workflows.
- Category
- Identity verification
- Headquarters
- San Francisco, CA
- Founded
- 2018
- Employees
- ~500-1,000
- Total funding
- ~$400M+ disclosed
- Valuation or Status
- Private; $2B valuation reported in May 2025
What is Persona?
Persona provides modular identity infrastructure for verifying people and businesses, collecting KYC/KYB data, detecting fraud, running cases, and orchestrating identity workflows across industries.
Persona provides modular identity infrastructure for verifying people and businesses, collecting KYC/KYB data, detecting fraud, running cases, and orchestrating identity workflows across industries. Persona lists customers such as Square, LinkedIn, OpenAI, Twilio, Etsy, Lyft, Reddit, Coursera, Figma, Gusto, Rippling, Brex, and others. Its pricing page shows both self-guided and enterprise plans.
Persona competes as a flexible identity platform rather than a single verification product, with verifications, Dynamic Flow, Graph, Cases, Workflows, Relay, and marketplace apps. Revenue is not publicly disclosed; the most durable scale signals are the customer counts, funding, product breadth, and current hiring/office footprint disclosed in public sources.
For sellers, Persona should be treated as a identity verification buyer with specialized functional stakeholders. The strongest entry points are tied to measurable workflow impact, compliance or security fit, and integrations with the systems or operating model described in this profile.
Sources:Persona homepagePersona pricing
What does Persona offer?
Persona offers Government ID verification, Document AI, Selfie liveness, Database checks, Dynamic Flow and related platform capabilities.
- Government ID verification· Product
- Document AI· Product
- Selfie liveness· Product
- Database checks· Product
- Dynamic Flow· Product
- Graph· Product
- Cases· Product
- Workflows· Product
- Relay· Product
- Marketplace· Product
Sources:Persona homepagePersona pricing
How does Persona make money?
Persona publishes an Essential self-guided plan starting at $250/month with a 12-month minimum contract. Growth and Enterprise are custom-priced, and Persona says contracts are pay-per-successful-verification rather than charging for abandoned attempts.
Persona publishes an Essential self-guided plan starting at $250/month with a 12-month minimum contract. Growth and Enterprise are custom-priced, and Persona says contracts are pay-per-successful-verification rather than charging for abandoned attempts.
Growth is driven by customers expanding from an initial use case into adjacent workflows, more volume, more geographies, deeper integrations, and more governance. Where public price points exist, this profile names them; where pricing is quote-based, it states that clearly instead of inventing a contract value.
The sales motion is therefore consultative. Procurement usually evaluates security, data handling, implementation effort, and ROI, while the operating team evaluates whether the product reduces manual work, risk, latency, or revenue friction.
Sources:Persona homepagePersona pricing
Who leads Persona?
Persona is led by Rick Song with Charles Yeh / technical leadership as a key technical/product leader.
- Rick SongCo-founder and CEOCo-founder - since 2018Former Square engineer and public CEO.
- Charles YehCo-founderCo-founder - since 2018Former Dropbox engineer and co-founder.
- Persona product leadershipProduct and identity leadershipCurrentOwns modular verification, workflows, and marketplace products.
- Persona security/privacy leadershipSecurity and privacy leadershipCurrentSupports compliance, privacy portal, and regulated customers.
How do you contact Persona's leadership?
Use published company channels first. Personal leadership addresses listed here are clearly labeled as format-following where they are not published or verified.
published press: press@withpersona.com; format-following, not verified: first@withpersona.comSources:Persona homepagePersona pricing
How much funding has Persona raised?
Persona has raised ~$400M+ disclosed; latest status: Private; $2B valuation reported in May 2025.
Major disclosed financing events: 2020: Series A - $17.5M - VentureBeat reported the round for identity verification without humans in the loop. Feb 2021: Series B - $50M - TechCrunch reported the round after 10x year-over-year revenue growth. Sep 2021: Series C - amount reported around $150M at $1.5B valuation - Bloomberg reported Founders Fund valued Persona at $1.5B. May 2025: Series D - $200M at $2B valuation - FinTech Futures and other coverage reported the Series D and valuation.
The latest disclosed financing signal is $200M Series D (May 2025). The investor group includes Founders Fund / Index Ventures, and the company is Private; $2B valuation reported in May 2025. If a valuation, profitability metric, or round detail is not public, this profile marks it as undisclosed.
For sales planning, funding matters because it changes budget availability and procurement maturity. Late-stage or heavily funded buyers usually have stronger budgets but more formal reviews, while earlier-stage buyers may move faster but require a clearer connection to near-term execution.
How did Persona get here?
Persona's path runs from its 2018 founding through financing, product expansion, and current June 2026 scale.
- 2018FoundedRick Song and Charles Yeh found Persona.
- 2021Unicorn valuationPersona reaches a reported $1.5B valuation.
- 2025Series DPersona raises $200M at a reported $2B valuation.
- 2025FedRAMP authorization reportedPersona announces federal-market security authorization coverage.
- 2026Platform breadthPersona markets Relay, Graph, Workflows, Cases, and a pricing plan starting at $250/month.
Sources:Persona homepagePersona pricing
Who are Persona's competitors?
Persona competes with companies that solve adjacent identity verification workflows, though positioning differs by customer segment, product depth, and go-to-market motion.
- AlloyIdentity decisioning and fraud orchestration for financial services.
- SocureIdentity verification and fraud-risk platform.
- Entrust OnfidoDocument and biometric identity verification.
- VeriffGlobal identity verification and proofing platform.
- JumioIdentity verification, KYC, and AML platform.
- SardineFraud, KYC, AML, and risk-decisioning platform.
Sources:Persona homepagePersona pricing
Persona — frequently asked questions
