Who are Retool's decision-makers?
Retool is led by David Hsu, with technical, product, and go-to-market ownership spread across the leadership team.
- CEO
- David Hsu
- CTO/key exec
- Retool engineering leadership
- Founded
- 2017
- Employees
- 500+ estimated
- HQ
- San Francisco, CA
- Notable
- Low-code platform for internal applications, workflows, and AI apps
- David HsuFounder & CEOFounder since 2017Leads product and company direction.
- Retool engineering leadershipEngineering leadersScale-up phaseOwns app builder, workflows, database, and self-hosted infrastructure.
- Retool product leadershipProduct leadersScale-up phaseOwns AI agents, AppGen, mobile, and external apps.
- Retool go-to-market leadershipGTM leadersScale-up phaseRuns enterprise sales and customer expansion.
Who leads Retool?
David Hsu is Founder & CEO; Retool engineering leadership is Engineering leaders; Retool product leadership is Product leaders; Retool go-to-market leadership is GTM leaders. The founder or CEO usually sets company direction, while technical and product leaders shape build-versus-buy decisions.
Who actually makes buying decisions at Retool?
Most purchases start with the functional owner rather than the CEO. Engineering owns platform and developer-tool decisions, security reviews risk, finance confirms budget, legal handles terms, and procurement becomes more formal as contract size rises.
How is Retool organized as it scales?
Retool is organized around product, engineering, go-to-market, infrastructure, and operations. The right selling motion is to tie the pitch to one team's operating metric instead of sending a generic founder note.
As of June 2026.Sources:Retool about pageRetool pricingTechCrunch Series C report
Retool — frequently asked questions
