Who are Miro's decision-makers?

Andrey Khusid co-founded Miro (originally RealtimeBoard) in 2011 after running Vitamin Group, a Yekaterinburg-based design agency where remote client communication was a persistent pain point. Khusid has been CEO throughout the company's entire life — from a small Russian SaaS startup to a $17.5B platform — and relocated to Amsterdam when Miro named it a co-headquarters in 2021. His co-founder Oleg Shardin served as COO and now sits on the board. Khusid was a speaker at London Tech Week 2026, reflecting his growing profile as a voice on AI-era enterprise transformation.

The operating team beneath Khusid was built for enterprise scale. Jeff Chow (CPTO, joined November 2023) is an MIT-trained engineer who previously ran InVision as CEO and CPO, and led product teams at Google and TripAdvisor — he owns the AI-first product roadmap including Sidekicks, Flows, and the 2026 Prototype-to-code pipeline. Varun Parmar transitioned from CPO to COO to run go-to-market and revenue operations. Justin Coulombe (CFO, ex-SurveyMonkey) manages financial strategy. Sangeeta Chakraborty (CCO, ex-Okta) owns enterprise customer success and expansion revenue.

The March 2026 Reforge acquisition added two new C-suite executives. Brian Balfour, Reforge's co-founder and CEO, joined as Chief Growth Officer — bringing with him the Reforge network of 100,000+ product practitioners and a product-led growth framework that now sits at the core of Miro's platform strategy. Tom Willerer, Reforge's COO, joined as Chief Strategy Officer, overseeing Miro's long-range strategic initiatives. Hollie Castro (CPO, ex-YETI) continues leading people and talent as Chief People Officer.

For team-level and departmental purchases, the economic buyer is typically a Director or VP of Product, Design, or Engineering — the roles that rely on Miro's canvas and prototyping capabilities daily. These buyers control software budgets up to approximately $50,000/year and can often approve Starter or Business plan purchases without IT involvement, consistent with Miro's product-led growth motion.

Enterprise deals ($100K+ ARR) require a larger buying committee: a VP or SVP of Engineering or Product as the internal champion, IT/InfoSec for security review (SOC 2, SSO, SCIM, and data residency are standard gating items at this tier), and Finance/Procurement for contract approval. For companies where Miro is positioning as an AI Innovation Workspace rather than a simple whiteboard, the CIO or Chief Digital Officer increasingly holds final sign-off authority. Miro's CCO Sangeeta Chakraborty and her team own the post-sale relationship and expansion motion for these accounts.

Following the Reforge acquisition, a third buyer persona is emerging: the Chief Product Officer or VP Product Strategy who is evaluating Miro not just as a collaboration tool but as an innovation methodology platform — bundling canvas, AI agents, and Reforge frameworks into a single product-development operating system. This is an elevated-value deal with different ROI framing and a longer sales cycle.

Following the October 2024 restructuring — which removed roughly 18% of the workforce (~275 employees) and flattened reporting layers — Miro shifted to a leaner functional structure. Product and technology are now unified under a single CPTO (Jeff Chow), collapsing the historical CPO/CTO split to accelerate AI product delivery cycles. An earlier February 2023 reduction of approximately 7% (~119 employees) preceded the 2024 cuts, reflecting a broader shift from pandemic-era hypergrowth hiring to efficiency-focused operations.

The March 2026 Reforge acquisition added a new organizational layer: a Chief Growth Officer (Brian Balfour) and Chief Strategy Officer (Tom Willerer) who sit alongside the existing C-suite. Reforge's product lines — Reforge Learning, Reforge Insights, Reforge Research, and Reforge Build — are being integrated into Miro's platform as the Product Acceleration offering. Reforge Learning retains independence.

Geographically, Miro runs a dual-headquarters model: San Francisco anchors US go-to-market and investor relations, while Amsterdam (the larger hub) houses engineering, design, and the CEO. The company also maintains offices in Austin, London, Berlin, Tokyo, Sydney, and Yerevan — giving it coverage across North America, EMEA, and Asia-Pacific.