What is Miro?
The AI-powered innovation workspace where teams go from idea to outcome
- Category
- Visual Collaboration / AI Innovation Workspace
- Headquarters
- San Francisco, CA & Amsterdam, Netherlands
- Founded
- 2011
- Employees
- ~1,800 (post-2024 restructuring)
- Total Funding
- $476M
- Valuation
- $17.5B (January 2022 Series C)
What is Miro?
Miro is the world's leading visual collaboration and AI innovation workspace platform, serving over 100 million users at more than 250,000 organizations — including 99% of the Fortune 100. Founded in 2011 as RealtimeBoard in Yekaterinburg, Russia, by Andrey Khusid and Oleg Shardin, the company has grown into an enterprise-grade platform that brings teams together on an infinite canvas to brainstorm, plan, prototype, and execute work from discovery through delivery. As of 2026, Miro is estimated to generate approximately $630–$665M in annual recurring revenue and has been named to the Forbes Cloud 100 for six consecutive years.
Miro's core product is a cloud-based infinite whiteboard that enables real-time co-creation across distributed teams. The platform extends well beyond simple whiteboarding: it includes AI-powered diagramming, product prototyping (via its May 2024 acquisition of Uizard), document collaboration, data-connected boards, and a full AI agent layer branded Sidekicks and Flows. In October 2024, Miro launched the Innovation Workspace — described as its most significant platform update since founding — introducing AI workflows, conversational AI co-creators, and early Model Context Protocol (MCP) integration. In February 2026, Miro launched a dedicated MCP server built in collaboration with Anthropic, AWS, GitHub, Google, and Windsurf, creating bidirectional integration between the Miro canvas and AI coding tools like Cursor, GitHub Copilot, and Claude Code.
Miro's most recent strategic move was its March 2026 acquisition of Reforge — a product strategy and learning platform used by over 100,000 alumni including teams at Workday, Netflix, Mastercard, and SAP. Reforge CEO Brian Balfour joined Miro as Chief Growth Officer and COO Tom Willerer joined as Chief Strategy Officer, signaling Miro's push from a whiteboard tool to a full innovation platform that guides what teams build, not just how they collaborate. At its Canvas 26 event in San Francisco (May 2026), Miro announced agentic Sidekicks, automated Flows connected to live external tools, Prototype-to-code pipelines, and native Connectors to Slack, GitHub, Amplitude, ChatGPT, Claude, and Microsoft Copilot.
Financially, independent analysts estimate Miro generates between $630M and $665M in annual recurring revenue as of 2024–2025, growing at approximately 5–26% year-over-year depending on the source. The company raised $476M in total venture funding, last at a $17.5B valuation in January 2022, and has not raised further capital since. Despite laying off roughly 18% of staff (~275 employees) in October 2024, plus an earlier 7% cut in February 2023, Miro has stated it is profitable. Its 250,000+ paying organizations and deep Fortune 100 penetration — with at least 20 Fortune 100 companies holding contracts exceeding $1M ARR — position it as the category leader in enterprise visual collaboration.
What does Miro offer?
Miro offers an integrated suite of visual collaboration, AI-powered design, and innovation management tools spanning the entire product development lifecycle — from brainstorming through to code-ready prototypes.
- Infinite Canvas Whiteboard· Core Platform
- AI Innovation Workspace· Core Platform
- Agentic AI Sidekicks· AI
- AI Flows (Automated Workflows)· AI
- Prototyping (via Uizard AI)· Product Design
- Code-to-Prototype Pipeline· Product Design
- Diagramming & Flowcharts· Visualization
- Sticky Notes & Brainstorming· Ideation
- Templates Library (1,000+)· Productivity
- Sprint Planning & Agile Boards· Project Management
- Docs & Tables· Collaboration
- Reforge Product Strategy Frameworks· Innovation
- Connectors (Slack, GitHub, Amplitude)· Integrations
- Enterprise SSO & SCIM Provisioning· Enterprise
- Data Residency & Governance· Enterprise
- Developer Platform & REST API· Platform
- Model Context Protocol (MCP) Server· AI Integration
- Miro Apps Marketplace· Platform
How does Miro make money?
Miro operates a freemium SaaS model with per-editor-seat pricing across four tiers: Free, Starter ($8/user/month billed annually), Business ($16/user/month billed annually), and Enterprise (custom pricing, 30+ seats minimum). Revenue is driven primarily by seat expansion within accounts, up-tiering to Business and Enterprise, multi-year contract commitments, and increasingly by AI capability add-ons.
The Free plan allows unlimited members but restricts teams to 3 editable boards, functioning as Miro's viral acquisition funnel — individuals bring the tool into organizations, which then upgrade for unlimited boards, private projects, and advanced integrations. Starter at $8/seat/month (annual) targets small teams needing unlimited boards. Business at $16/seat/month adds guest access controls, private teams, Jira and Azure DevOps integrations, and advanced export capabilities. Enterprise pricing is negotiated individually and starts at 30 seats, layering in SCIM provisioning, data residency, advanced security controls, and dedicated customer success. AI features introduced in the Innovation Workspace and expanded at Canvas 26 — including Sidekick usage, Flows automation, and Prototype generation — are expected to command premium per-seat pricing or consumption-based add-on charges as adoption matures.
Miro's growth engine is classic product-led growth (PLG): free adoption by individual contributors leads to team-level upgrades, which expand to departmental and then enterprise-wide licenses. At the enterprise end, Miro competes on multi-year, multi-hundred-seat contracts — at least 20 Fortune 100 companies have contracts exceeding $1M ARR. The March 2026 acquisition of Reforge adds an entirely new revenue vector: enterprise learning, coaching, and innovation frameworks that can be bundled into Miro's platform offering or sold as a standalone product-strategy service to existing customers. This mirrors a classic land-and-expand SaaS motion where training and methodology up-sell further into the existing account base.
Who leads Miro?
Miro is led by co-founder and CEO Andrey Khusid alongside a professional executive team hired to scale the company through its enterprise and AI transformation. Two key additions joined in March 2026 following the Reforge acquisition: Brian Balfour as Chief Growth Officer and Tom Willerer as Chief Strategy Officer.
- Andrey KhusidCo-Founder & CEO2011–presentFounded Miro (then RealtimeBoard) after running design agency Vitamin Group; based in Amsterdam where he leads the company's strategic direction and AI pivot. Appeared at London Tech Week 2026.
- Oleg ShardinCo-Founder & Board Member2011–presentCo-founded RealtimeBoard with Khusid; served as COO and now sits on the board following his operational role.
- Jeff ChowChief Product & Technology Officer (CPTO)November 2023–presentMIT-trained engineer; previously CEO/CPO at InVision and held product leadership roles at Google and TripAdvisor; drives Miro's AI-first product roadmap including Sidekicks, Flows, and the Prototype pipeline.
- Varun ParmarChief Operating Officer2021–presentFormer CPO of Miro; transitioned to COO to oversee revenue operations and go-to-market scaling.
- Justin CoulombeChief Financial Officer2022–presentFormer CFO at SurveyMonkey; manages Miro's financial planning as the company targets sustained profitability without additional VC dilution.
- Brian BalfourChief Growth OfficerMarch 2026–presentCo-founder and CEO of Reforge, which Miro acquired in March 2026; brings 100,000+ Reforge alumni network and product-led growth expertise into Miro's platform strategy.
- Tom WillererChief Strategy OfficerMarch 2026–presentFormer COO of Reforge; joined Miro alongside Brian Balfour as part of the Reforge acquisition to lead strategic initiatives around AI-era product development.
- Sangeeta ChakrabortyChief Customer Officer2022–presentFormer VP of Customer Success at Okta; oversees enterprise customer retention and expansion revenue across Miro's Fortune 100 base.
- Hollie CastroChief People Officer2022–presentFormer CHRO at YETI; led talent strategy including the 2024 restructuring that reduced headcount by approximately 18%.
How do you contact Miro's leadership?
Miro's most prevalent email format is First.L@miro.com (used by approximately 49% of employees), with First@miro.com also common (approximately 44%). The official press inbox is press@miro.com. Executive emails below follow the dominant First.L@miro.com pattern and are not individually published; treat them as directional best-guesses based on the verified company format, not as confirmed personal addresses.
first.l@miro.comHow much funding has Miro raised?
Miro has raised $476 million in total equity funding across four disclosed rounds, most recently at a $17.5 billion post-money valuation in January 2022. It remains private and profitable as of mid-2026 with no further rounds announced — the last disclosed valuation remains its official mark.
Miro's first external capital was an undisclosed Seed round raised in April 2018, used to validate enterprise demand before pursuing institutional funding. In November 2018, Accel led a $25 million Series A — the first major institutional bet on the digital whiteboard category — with participation from Altair Capital and Scale Venture Partners. Capital was deployed to build out Miro's US sales and marketing teams and expand beyond its original Eastern European user base.
The pandemic dramatically accelerated demand for remote collaboration tools. In April 2020, ICONIQ Growth led a $50 million Series B at an approximate $725 million valuation, joined by Accel returning alongside angel investors including Datadog CEO Olivier Pomel, Google VP Bradley Horowitz, and NBA star Stephen Curry. Between the Series B and Series C, Miro's user base grew 500% — from 5 million to 30 million users — and paying customers grew 550%, from 20,000 to 130,000. In January 2022, Miro closed a $400 million Series C at a $17.5 billion valuation, one of the largest rounds in enterprise SaaS collaboration history. Investors in the Series C included ICONIQ Growth (again leading), Accel, Atlassian Ventures, Dragoneer, GIC (Singapore sovereign wealth fund), Salesforce Ventures, and TCV, alongside angel checks from Snowflake CEO Frank Slootman and the Airtable co-founders.
Miro has not raised venture capital since the January 2022 Series C. The company instead addressed its cost structure through two workforce reductions — approximately 7% in February 2023 and approximately 18% (~275 employees) in October 2024 — and has publicly stated it is profitable. There has been no confirmed down-round or secondary repricing as of June 2026. Miro was named to the Forbes Cloud 100 for the sixth consecutive year in September 2025, reinforcing its private-market standing. Analysts broadly expect an IPO in the 2027 timeframe if macro conditions for tech listings normalize, though no formal filing or banker engagement has been announced.
How did Miro get here?
From a design agency side project in Yekaterinburg to a $17.5B enterprise AI platform in just over a decade — with two key acquisitions in 2024 and 2026 marking the transition from whiteboard to innovation OS.
- 2011Founded as RealtimeBoardAndrey Khusid and Oleg Shardin launch RealtimeBoard in Russia to solve the remote client collaboration problem they faced at their design agency, Vitamin Group. The product begins as a simple shared canvas for design reviews.
- November 2018$25M Series A led by Accel; rebrands to Miro in 2019First institutional round; company begins scaling US sales from San Francisco. In 2019 the product rebrands from RealtimeBoard to Miro, inspired by artist Joan Miró.
- April 2020$50M Series B at ~$725M valuationICONIQ Growth leads amid pandemic-driven remote work surge; user base stands at 5M, paying customers at 20,000. Stephen Curry, Olivier Pomel (Datadog CEO), and Bradley Horowitz (Google VP) join as angels.
- November 2021Amsterdam named co-headquartersMiro designates Amsterdam as its largest global hub; CEO Khusid relocates there; company commits to hiring 500+ employees in the city. Engineering and product leadership concentrates in Amsterdam.
- January 2022$400M Series C at $17.5B valuationLargest round in visual collaboration history; ICONIQ, Accel, Atlassian, Salesforce Ventures, TCV, GIC, and Dragoneer invest alongside Snowflake CEO Frank Slootman. Miro reaches 30M users and 99% Fortune 100 penetration.
- February 2023First restructuring — 7% headcount reductionMiro reduces staff by approximately 119 employees (7%) to improve efficiency as hypergrowth conditions from the pandemic subside.
- May 2024Acquires Uizard AI design platformMiro acquires Copenhagen-based Uizard, an AI-powered UI design and prototyping tool, to accelerate the build-out of its product design and prototyping capability on the canvas.
- October 2024AI Innovation Workspace launch + second restructuringMiro launches the AI Innovation Workspace with Sidekicks (conversational AI agents) and Flows (multi-step visual workflows) — its biggest product update since founding. Lays off approximately 275 employees (18%) to create a leaner organizational structure.
- February 2026MCP server launch with Anthropic, AWS, GitHub, GoogleMiro launches a Model Context Protocol server enabling bidirectional integration between the Miro canvas and AI coding environments including Cursor, GitHub Copilot, Windsurf, and Claude Code.
- March 2026Acquires Reforge — product strategy platformMiro acquires Reforge (100,000+ alumni; customers include Netflix, Workday, SAP, Mastercard). Reforge CEO Brian Balfour joins as Chief Growth Officer; COO Tom Willerer joins as Chief Strategy Officer. Signals Miro's transformation from collaboration tool to full AI-era innovation OS.
- May 2026Canvas 26 — agentic AI and Prototype-to-code launchAt Canvas 26 in San Francisco, Miro announces agentic Sidekicks that work autonomously, Flows connected to live third-party tools, Prototype-to-code pipelines handed off to AI coding agents, and native Connectors to Slack, GitHub, Amplitude, ChatGPT, Claude, and Microsoft Copilot.
Who are Miro's competitors?
Miro competes across the visual collaboration, digital whiteboard, diagramming, and increasingly AI-powered innovation management categories against a range of specialists and bundled platform players.
- MuralDeep facilitation toolset (voting, timers, presentation mode) aimed at enterprise workshop facilitators; preferred for structured design-thinking sessions over open-ended ideation. Positioned slightly below Miro's ARR but targets a similar enterprise buyer.
- FigJamFigma's native whiteboard built into the design workflow; wins when the team already lives in Figma and needs lightweight brainstorming at $5/seat without a separate subscription. Competes most directly on product and design teams.
- LucidchartLeads on structured technical diagramming (flowcharts, ERDs, network diagrams); stronger for engineering and ops teams that need precision diagram formats over freeform canvases.
- Microsoft WhiteboardFree with any Microsoft 365 license; wins in Microsoft-first enterprises on cost alone — lacks Miro's depth for cross-functional product teams but benefits from zero incremental cost and native Teams integration.
- NotionDocument-first collaboration hub expanding into visual tools; captures teams that want a single workspace combining wikis, databases, and lightweight boards without enterprise whiteboard depth.
- Confluence (Atlassian)Bundled documentation and whiteboarding (Confluence Whiteboards) already present in Atlassian-heavy engineering orgs; displaces Miro by consolidating tooling into the Atlassian suite — despite Atlassian also being a Miro investor.
Miro — frequently asked questions
