Who are Mattel's decision-makers?
Mattel is led by Ynon Kreiz. Sellers should map the buying committee by business outcome instead of assuming the CEO sponsors every purchase.
- CEO
- Ynon Kreiz
- Key exec
- Anthony DiSilvestro
- Founded
- 1945
- Employees
- about 33,000
- HQ
- El Segundo, CA
- Status
- Nasdaq: MAT
- Ynon KreizChairman and Chief Executive OfficerCEO since 2018Leads Mattel's IP-driven toy and entertainment strategy.
- Anthony DiSilvestroChief Financial OfficerCFO since 2020Owns finance, reporting, capital allocation, and shareholder communication.
- Josh SilvermanChief Franchise OfficerSenior executiveLeads global franchise management and consumer products opportunities.
- Lisa McKnightExecutive Vice President and Chief Brand OfficerSenior brand leaderRelevant leader for Barbie and global brand execution.
Who leads Mattel?
Ynon Kreiz is the top executive listed in this profile. The broader leadership group includes finance, brand, commercial, product, operations, legal, people, regional, and technology leaders who own the practical execution of strategy.
Who actually makes buying decisions at Mattel?
Buying decisions usually start with the functional owner whose metric improves: ecommerce, retail, product, supply chain, manufacturing, marketing, finance, HR, legal, data, IT, or regional operations. Procurement, finance, legal, privacy, information security, and enterprise architecture commonly shape terms, risk, and rollout scope.
How is Mattel organized as it scales?
Mattel is organized around brands or product lines, regions, channels, operations, and corporate functions. A useful sales motion finds both an economic buyer and a technical or operational owner, then proves impact in a limited business unit before pushing for broader deployment.
As of June 2026.Sources:Mattel FY2025 resultsMattel annual reports
Mattel — frequently asked questions
