Who are Hasbro's decision-makers?
Hasbro is led by Chris Cocks. Sellers should map the buying committee by business outcome instead of assuming the CEO sponsors every purchase.
- CEO
- Chris Cocks
- Key exec
- Gina Goetter
- Founded
- 1923
- Employees
- about 5,500
- HQ
- Pawtucket, RI
- Status
- Nasdaq: HAS
- Chris CocksChief Executive OfficerCEO since 2022Former Wizards of the Coast leader driving the Playing to Win strategy.
- Gina GoetterChief Financial OfficerCFO since 2023Owns finance, cost discipline, reporting, and capital allocation.
- Tim KilpinPresident, Toys, Licensing and EntertainmentSenior executiveLeads consumer products, licensing, and entertainment execution.
- Dan RawsonSenior Vice President, Dungeons & DragonsDigital and franchise leaderRelevant leader for D&D product and digital franchise strategy.
Who leads Hasbro?
Chris Cocks is the top executive listed in this profile. The broader leadership group includes finance, brand, commercial, product, operations, legal, people, regional, and technology leaders who own the practical execution of strategy.
Who actually makes buying decisions at Hasbro?
Buying decisions usually start with the functional owner whose metric improves: ecommerce, retail, product, supply chain, manufacturing, marketing, finance, HR, legal, data, IT, or regional operations. Procurement, finance, legal, privacy, information security, and enterprise architecture commonly shape terms, risk, and rollout scope.
How is Hasbro organized as it scales?
Hasbro is organized around brands or product lines, regions, channels, operations, and corporate functions. A useful sales motion finds both an economic buyer and a technical or operational owner, then proves impact in a limited business unit before pushing for broader deployment.
As of June 2026.Sources:Hasbro FY2025 resultsHasbro annual reports
Hasbro — frequently asked questions
