Who is the CEO of Lovable?

Anton Osika is listed as the CEO or top operating leader in this profile.

Anton Osika, Fabian Hedin, Fredrik Haga are the founder or core founding leaders identified from public sources where available.

How many employees does Lovable have?

Lovable has ~100-200 employees based on public and directory-style sources as of June 2026.

Who should you contact to sell into Lovable?

Start with the functional owner that maps to your product, then bring in security, finance, and executive sponsors as the deal size grows.

Lovable

Who are Lovable's decision-makers?

Lovable is led by Anton Osika (Co-founder and CEO) and Fabian Hedin (Co-founder). For selling, the relevant decision-maker is usually the executive or functional owner whose budget maps to the product category, with founders involved only for strategic or high-risk purchases.

CEO: Anton Osika
CTO/key exec: Fabian Hedin
Founded: 2023
Employees: ~100-200
HQ: Stockholm, Sweden
Prior exit/Notable: Swedish founder and public face of Lovable.

Anton OsikaCo-founder and CEOsince 2023Swedish founder and public face of Lovable.
Fabian HedinCo-foundersince 2023Co-founder and KTH Innovation Award recipient.
Fredrik HagaCo-founder / operating leaderpublicly associatedEarly Lovable leader tied to company scaling.

Who leads Lovable?

Anton Osika is Co-founder and CEO (since 2023) and swedish founder and public face of lovable. Fabian Hedin is Co-founder (since 2023) and co-founder and kth innovation award recipient. Fredrik Haga is Co-founder / operating leader (publicly associated) and early lovable leader tied to company scaling. The leadership story matters because these companies often centralize product and technical decisions around founders during rapid scaling.

Who actually makes buying decisions at Lovable?

For strategic infrastructure, AI, security, data, or enterprise software, expect a buying group rather than one owner. The founder or CEO may sponsor large bets, but evaluation usually runs through engineering, security, finance, legal, people, or GTM operations depending on the product. Budget owners will ask for proof that the vendor reduces cost, improves reliability, or accelerates a roadmap priority.

How is Lovable organized as it scales?

Lovable has moved beyond the earliest founder-led stage, so teams are increasingly specialized around product, engineering, GTM, operations, and security. That creates more formal procurement and vendor-risk processes. Sellers should map the operating team, technical evaluator, finance approver, and security reviewer before assuming the executive sponsor can move a deal alone.

As of June 2026.Sources:Lovable company profile Lovable pricing