What tech stack does FIGS use?
FIGS's stack is detected from BuiltWith and public executive announcements, so it is directional. The clearest public signals include Nosto, Attentive, Datadog RUM, Algolia, OneTrust, Zendesk Embeddables, Google Tag Manager, and an internal technology organization led by a CTO.
- Search
- Algolia
- Personalization
- Nosto
- Messaging
- Attentive
- Observability
- Datadog RUM
- Support
- Zendesk Embeddables
- Tags/privacy
- GTM + OneTrust
FIGS's detected tech stack
Only public web-detected technologies are included.
- Algolia· Search
- Nosto· Personalization
- Attentive· Messaging/GTM
- Datadog RUM· Observability
- OneTrust / Optanon· Privacy
- Zendesk Embeddables· Support
- Google Tag Manager· Analytics
- Cloudflare Radar signal· Web performance
Sources:BuiltWith - wearfigs.comBusiness Wire - FIGS names CTO
What does FIGS use on the backend and infrastructure?
Public web-detection signals do not disclose FIGS's full backend or cloud provider. The visible stack is strongest around ecommerce experience, customer support, observability, consent, and marketing rather than internal ERP or warehouse architecture.
What does FIGS use on the frontend, data, or GTM tooling?
BuiltWith identifies Algolia for search, Nosto for personalization, Attentive for messaging, Datadog RUM for frontend monitoring, OneTrust for consent, Zendesk Embeddables for support, and Google Tag Manager for tag management. The 2023 CTO announcement also confirms a focus on data and technology capabilities for a more seamless personalized experience.
What FIGS's stack means if you sell to them
Strong vendor angles include ecommerce conversion, search relevance, personalization, lifecycle marketing, customer support efficiency, site performance, and data activation. Because FIGS is lean, integration burden and speed to value are likely major buying criteria.
As of June 2026.Sources:BuiltWith - wearfigs.comBusiness Wire - FIGS names CTO
FIGS — frequently asked questions
