What is FIGS?
Direct-to-consumer healthcare apparel brand known for premium scrubs and medical workwear.
- Category
- Healthcare apparel
- Headquarters
- Santa Monica, CA
- Founded
- 2013
- Employees
- 388
- Total funding
- Public company
- Status
- NYSE: FIGS; ~$2.4B market cap
What is FIGS?
FIGS is a healthcare apparel brand that sells premium scrubs, lab coats, underscrubs, outerwear, footwear collaborations, and accessories to healthcare professionals. It reported $631.1 million of 2025 net revenue and 2.9 million active customers at year-end.
FIGS built a direct-to-consumer healthcare apparel brand by treating scrubs as performance apparel rather than commodity uniforms. The company sells scrub tops, pants, sets, jackets, lab coats, underscrubs, loungewear, socks, bags, accessories, and select footwear collaborations through wearfigs.com, community hubs, and group programs.
In 2025, FIGS revenue grew 13.6% to $631.1M, active customers reached 2.9M, average order value rose to $120, and adjusted EBITDA reached $74.5M. Q1 2026 continued the rebound with $159.9M of net revenue, up 28%, and active customers above 3.0M. For sellers, FIGS is a founder-led public DTC apparel company with strong gross margin, healthcare-professional brand loyalty, and a small but increasingly scaled operating team.
What does FIGS offer?
FIGS offers scrubwear and non-scrubwear for healthcare professionals, plus group orders and community retail experiences.
- Scrub tops· Scrubwear
- Scrub pants· Scrubwear
- Scrub sets· Scrubwear
- Lab coats· Workwear
- Jackets and vests· Outerwear
- Underscrubs and tees· Base layers
- Footwear collaborations· Footwear
- Group orders and students· Programs
How does FIGS make money?
FIGS makes money by selling healthcare apparel directly to consumers online, through community hubs, international sites, and group-order programs.
FIGS is primarily a DTC apparel business. It sells scrubwear and non-scrubwear through its own digital platform, with revenue driven by active customers, average order value, repeat purchases, product drops, international growth, and group-order opportunities. Public pages show premium scrubwear pricing that varies by product, color, size, and promotion, with individual tops and pants generally priced above commodity uniform brands and sets producing larger baskets.
The unit economics depend on gross margin, return rates, fulfillment cost, marketing efficiency, and inventory discipline. In 2025, gross margin was 66.5%, active customers increased 9.4% to 2.9M, AOV reached $120, and free cash flow was $53.0M. Q1 2026 raised the outlook to 14%-16% net revenue growth, indicating renewed operating momentum.
Who leads FIGS?
FIGS is led by co-founder and CEO Trina Spear, with co-founder Heather Hasson as executive chair and Sarah Oughtred as CFO.
- Trina SpearCo-founder, Chief Executive Officer and DirectorCo-founder since 2013Leads strategy, operations, and public-company execution.
- Heather HassonCo-founder and Executive ChairCo-founder since 2013Focuses on brand, product innovation, and the healthcare-professional mission.
- Sarah OughtredChief Financial OfficerCFO since 2024Leads finance and capital-market execution after joining from lululemon.
- Mark BixbyChief Technology OfficerCTO named in 2023Responsible for data and technology capabilities supporting the digital healthcare-professional experience.
How do you contact FIGS's leadership?
FIGS publishes investor and media aliases, but verified personal executive email addresses are not public. Use the company aliases and contact pages rather than guessed personal emails.
Personal executive email format not verified; use ir@wearfigs.com or press@wearfigs.comHow much funding has FIGS raised?
FIGS is a public company; the right capital view is its private growth phase, 2021 IPO, debt-light balance sheet, cash flow, and public-market valuation.
FIGS does not need a fabricated private funding total. It was founded in 2013, scaled as a DTC healthcare apparel company, and went public on the NYSE in 2021 under ticker FIGS. Public-market capital and operating cash flow now matter more than venture rounds.
As of December 31, 2025, FIGS reported 388 team members and a balance sheet with cash and no long-term-debt profile in public analyses, while FY2025 generated $53.0M of free cash flow. The company's June 2026 market cap was roughly $2.4B after improved 2025 and Q1 2026 results. For sellers, that means a relatively lean public company with selective budgets and a strong bias toward measurable DTC, brand, fulfillment, and product gains.
How did FIGS get here?
FIGS grew from a startup scrubs brand into a public healthcare apparel company with millions of active customers.
- 2013FoundedHeather Hasson and Trina Spear found FIGS to modernize healthcare apparel.
- 2021NYSE IPOFIGS lists publicly under ticker FIGS.
- 2022Heather Hasson becomes executive chairTrina Spear continues as CEO while Hasson focuses on brand and product innovation.
- 2023Mark Bixby named CTOFIGS adds technology leadership to scale data and digital experience.
- 2025$631.1M revenueRevenue grows 13.6% and active customers reach 2.9M.
- Q1 2026Active customers top 3MNet revenue rises 28% and active customers reach 3.024M.
Who are FIGS's competitors?
FIGS competes with medical uniform incumbents, healthcare apparel DTC brands, athletic apparel brands moving into workwear, and group-uniform suppliers.
- MedlineLarge medical-products supplier with institutional uniform and healthcare procurement relationships.
- Cherokee UniformsLegacy medical uniform brand competing on breadth, price, and wholesale distribution.
- JaanuuDTC medical apparel brand competing most directly on modern scrubs and style.
- Fabletics ScrubsAthletic-apparel entrant applying membership and performance-apparel tactics to scrubs.
- Scrubs & BeyondScrub retailer and uniform seller with broad brand selection and store footprint.
FIGS — frequently asked questions
