Whatnot

How much has Whatnot raised?

Whatnot has raised more than $800 million in disclosed capital, including a $265 million Series E in January 2025 and a $225 million Series F in October 2025 at an $11.5 billion valuation.

Total raised
$800M+
Disclosed rounds
Seed through Series F
Latest round
$225M Series F
Latest valuation
$11.5B
First raised
2019-2020
Notable backer
CapitalG

Whatnot's funding rounds

Whatnot's valuation rose sharply as live shopping expanded beyond collectibles.

  1. 2019-2020Seed and Series AEarly rounds funded the collectibles marketplace and authentication roots.
  2. 2021Series B$50M to scale live shopping.
  3. 2021Series C$150M as trading cards and collectibles accelerated.
  4. 2022Series D - $3.7B valuation$260M growth round.
  5. Jan 2025Series E - nearly $5B valuation$265M as GMV topped multibillion-dollar scale.
  6. Oct 2025Series F - $11.5B valuation$225M co-led by DST Global and CapitalG.

Sources:TechCrunch - Whatnot Series ENew York Times - Whatnot Series F

How much has Whatnot raised in total?

Whatnot has raised more than $800 million in disclosed funding. The capital supports category expansion, trust and safety, payments, seller tools, international growth, and live-video infrastructure.

Who are Whatnot's investors?

Backers include Andreessen Horowitz, Y Combinator, CapitalG, DST Global, Sequoia, Greycroft, and other growth investors. The later rounds brought in investors comfortable underwriting very large marketplace outcomes.

Why did the valuation move?

The valuation increased as Whatnot proved live shopping could drive high buyer engagement and large GMV outside China. Moving beyond collectibles into broader categories expanded the perceived total addressable market.

Is Whatnot profitable, and will it IPO?

Whatnot has not disclosed audited profitability or a firm IPO timeline. A public-market path would likely depend on take-rate durability, category diversification, trust and safety, and repeat purchase economics.

What does Whatnot's funding mean if you sell into them?

Whatnot is a high-growth marketplace buyer with needs in video reliability, payments, fraud, seller tooling, support, data science, moderation, and international operations. Tie pitches to GMV growth or trust and safety.

As of June 2026.Sources:TechCrunch - Series ENYT - Series FWhatnot Wikipedia

Whatnot — frequently asked questions

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