Who are Stepful's decision-makers?
Stepful's public leadership centers on Carl Madi, Tressia Hobeika, Edoardo Serra, Lillian McVeigh. Buying decisions vary by category but generally include executive, clinical, operations, product, compliance, security, and finance stakeholders.
- CEO
- Carl Madi
- CTO/key exec
- Tressia Hobeika
- Founded
- 2021
- Employees
- 100+ reported
- HQ
- New York, NY
- Notable
- Private; Series C
- Carl MadiCEO & Co-founderFounderFormer Uber, Airbnb, and Handy operator; leads Stepful.
- Tressia HobeikaCo-founder & Chief Product OfficerFounderOnline education and learner-product leader.
- Edoardo SerraCo-founder & CTOFounderTechnical co-founder with Apple Siri scaling experience.
- Lillian McVeighHead of Student ExperienceCurrent leaderSupports learner success and program experience.
Who leads Stepful?
Carl Madi, Tressia Hobeika, Edoardo Serra, Lillian McVeigh are the key public leaders in this profile. Their backgrounds indicate where strategy, clinical credibility, operations, product, and commercialization decisions are likely anchored.
Who actually makes buying decisions at Stepful?
For clinical, patient, or payer-facing software, buying decisions usually require executive sponsorship plus clinical, compliance, legal, security, finance, and product review. For GTM, workforce, or back-office tools, operations and finance may lead but compliance and security still gate deployment.
How is Stepful organized as it scales?
Stepful appears organized around product, clinical or healthcare operations, customer growth, compliance, data, and partnerships. Sellers should align outreach to the operational problem they solve instead of starting with only the CEO.
As of June 2026.Sources:Stepful homepageStepful Series CFierce Stepful Series C
Stepful — frequently asked questions
