Who are Sonos's decision-makers?
Sonos is led by Tom Conrad. Sellers should map the buying committee by business outcome instead of assuming the CEO sponsors every purchase.
- CEO
- Tom Conrad
- Key exec
- Saori Casey
- Founded
- 2002
- Employees
- about 1,800
- HQ
- Santa Barbara, CA
- Status
- Nasdaq: SONO
- Tom ConradChief Executive OfficerInterim CEO in 2025; CEO during fiscal 2026Leads Sonos after the app crisis and transition year.
- Saori CaseyChief Financial OfficerCFO since 2024Owns finance, transformation discipline, and investor communication.
- Maxime Bouvat-MerlinChief Product OfficerSenior product leaderRelevant leader for audio product, app, and ecosystem execution.
- Eddie LazarusChief Legal and Strategy OfficerSenior executiveLeads legal, strategy, and corporate development matters.
Who leads Sonos?
Tom Conrad is the top executive listed in this profile. The broader leadership group includes finance, brand, commercial, product, operations, legal, people, regional, and technology leaders who own the practical execution of strategy.
Who actually makes buying decisions at Sonos?
Buying decisions usually start with the functional owner whose metric improves: ecommerce, retail, product, supply chain, manufacturing, marketing, finance, HR, legal, data, IT, or regional operations. Procurement, finance, legal, privacy, information security, and enterprise architecture commonly shape terms, risk, and rollout scope.
How is Sonos organized as it scales?
Sonos is organized around brands or product lines, regions, channels, operations, and corporate functions. A useful sales motion finds both an economic buyer and a technical or operational owner, then proves impact in a limited business unit before pushing for broader deployment.
As of June 2026.Sources:Sonos FY2025 resultsSonos Q2 fiscal 2026 results
Sonos — frequently asked questions
