Who are Sirius XM's decision-makers?
Sirius XM's visible decision-makers include Jennifer Witz (Chief Executive Officer), Thomas Barry (Chief Financial Officer), Scott Greenstein (President and Chief Content Officer). Enterprise purchases usually combine executive sponsorship with finance, technology, procurement, legal, security, and business-unit approval.
- CEO
- Jennifer Witz
- CTO/key exec
- Scott Greenstein
- Founded
- 2008
- Employees
- About 5,500
- HQ
- New York, NY
- Notable
- Large in-car audio subscriber base plus Pandora
- Jennifer WitzChief Executive OfficerCEO since 2021Leads subscription, streaming, and automotive audio strategy.
- Thomas BarryChief Financial OfficerCFO since 2023Leads finance, capital allocation, and investor relations.
- Scott GreensteinPresident and Chief Content OfficerLong-time content executiveLeads programming, talent, and content strategy.
- Joseph InzerilloChief Product and Technology OfficerTechnology/product executiveLeads product, technology, and streaming platform evolution.
Who leads Sirius XM?
Jennifer Witz serves as Chief Executive Officer; Thomas Barry serves as Chief Financial Officer; Scott Greenstein serves as President and Chief Content Officer; Joseph Inzerillo serves as Chief Product and Technology Officer. The leadership team reflects a public company where product, technology, finance, content, commercial, and operating leaders all shape large vendor decisions.
Who actually makes buying decisions at Sirius XM?
Strategic purchases usually need an executive sponsor from the business unit that owns the outcome, a technical owner who validates architecture and security, finance and procurement teams that validate economics, and legal/privacy teams that review contract and data risk.
For Sirius XM, likely budget owners sit around technology, data, marketing, finance, operations, product, content, and corporate procurement.
How is Sirius XM organized as it scales?
Sirius XM is organized around major brands, platforms, regions, customer segments, or product lines: SiriusXM subscriptions, SiriusXM app, Pandora, podcasts, live sports, Howard Stern, music channels, news/talk, and connected-vehicle services. That means field strategy should identify the right business unit first, then map corporate security, finance, procurement, and enterprise architecture as required approvers.
As of June 2026.Sources:Sirius XM leadershipSiriusXM FY2025 resultsSiriusXM investor relations
Sirius XM — frequently asked questions
