Who are Semrush's decision-makers?
Semrush's executive surface includes Bill Wagner, Eugene Levin, Oleg Shchegolev, Brian Mulroy. Buying decisions vary by workflow, but finance, security, procurement, and the functional owner usually matter for larger contracts.
- CEO
- Bill Wagner
- CTO/key exec
- Eugene Levin
- Founded
- 2008
- Employees
- Approximately 1,567 before Adobe acquisition
- HQ
- Boston, MA
- Prior exit/Notable
- Adobe subsidiary as of April 2026
- Bill WagnerChief Executive OfficerCEO through Adobe transactionLeads Semrush as it integrates into Adobe's customer experience portfolio.
- Eugene LevinCo-founder and PresidentCo-founder since 2008Founder and strategy/product leader for search and competitive data.
- Oleg ShchegolevCo-founderCo-founder since 2008Co-founder associated with the original SEO data platform.
- Brian MulroyChief Financial OfficerCFOLed finance through public company reporting and Adobe acquisition.
Who leads Semrush?
Bill Wagner is Chief Executive Officer; Eugene Levin is Co-founder and President; Oleg Shchegolev is Co-founder; Brian Mulroy is Chief Financial Officer. The leadership pattern is typical of a scaled software company: CEO strategy, CFO capital allocation, product/technology leadership, and functional operators for GTM and people.
Who actually makes buying decisions at Semrush?
The buyer depends on category. Engineering, product, security, finance, marketing, HR, revenue operations, or IT may sponsor the need, while procurement, legal, security, and finance govern the approval path.
For enterprise tools, sellers should map both the budget owner and the control owners. A champion without security, finance, or procurement alignment is unlikely to move a larger contract quickly.
How is Semrush organized as it scales?
Semrush operates at $443.6M FY2025 revenue; ARR $471.4M at Dec. 31, 2025 scale, so teams are specialized by product, GTM, finance, legal, security, people, and customer operations. Public or recently acquired status adds reporting discipline, operating metrics, and more formal vendor-management expectations.
As of June 2026.Sources:Semrush FY2025 resultsAdobe acquisition agreementAdobe acquisition completion
Semrush — frequently asked questions
