What is Semrush?

What is Semrush?

Semrush is a seo, content, and brand visibility software company with $443.6M FY2025 revenue; ARR $471.4M at Dec. 31, 2025. Its current status is Adobe subsidiary as of April 2026.

Semrush is a seo, content, and brand visibility software company headquartered in Boston, MA. Semrush provides SEO, paid search, content, competitive intelligence, social, local, and AI search visibility tools for marketers and agencies. As of June 2026, the most useful scale markers are $443.6M FY2025 revenue; ARR $471.4M at Dec. 31, 2025, Approximately 1,567 before Adobe acquisition employees, and status as Adobe subsidiary as of April 2026.

Its product surface includes SEO Toolkit, Traffic & Market, Content Toolkit, Local Toolkit, Social Toolkit, and the buyer is usually a functional operating team rather than a single software administrator. Marketers, agencies, ecommerce teams, and enterprise digital teams. For sellers, the account should be mapped by workflow: product owners, finance, security, procurement, IT, and the executive sponsor will care about different parts of the platform and business case.

Sources:Semrush FY2025 resultsAdobe acquisition agreementAdobe acquisition completion

What does Semrush offer?

Semrush's main offerings include SEO Toolkit, Traffic & Market, Content Toolkit, Local Toolkit, Social Toolkit, Semrush One.

Sources:Semrush FY2025 resultsAdobe acquisition agreementAdobe acquisition completion

How does Semrush make money?

Semrush monetizes through self-serve and sales-assisted subscriptions, toolkit tiers, add-on limits, additional users, data allowances, and enterprise packages.

Semrush makes money from self-serve and sales-assisted subscriptions, toolkit tiers, add-on limits, additional users, data allowances, and enterprise packages. Growth is driven by new customers, expansion into more modules, usage or seat growth, retention, and the company's ability to prove measurable workflow ROI.

Published pricing includes Pro around $139.95/month, Guru around $249.95/month, Business around $499.95/month, plus Semrush One and add-ons with separate pricing. Public pricing, where available, is only the entry point; larger customers usually negotiate around volume, service levels, implementation, security, data, and renewal terms.

For sales teams, that means discovery should connect to a revenue or cost line the company already manages: attach rate, workflow automation, compliance risk, support burden, cloud cost, data quality, productivity, or customer retention.

Sources:Semrush FY2025 resultsAdobe acquisition agreementAdobe acquisition completion

Who leads Semrush?

Semrush is led by Bill Wagner, with finance, product, technology, and operating leaders supporting the company.

Sources:Semrush FY2025 resultsAdobe acquisition agreementAdobe acquisition completion

How do you contact Semrush's leadership?

Semrush publishes official routing contacts; personal executive emails are not treated as verified unless published by the company.

• Bill WagnerChief Executive Officerinvestors@semrush.com
• Eugene LevinCo-founder and Presidentinvestors@semrush.com
• Oleg ShchegolevCo-founderinvestors@semrush.com
• Brian MulroyChief Financial Officerinvestors@semrush.com

Sources:Semrush FY2025 resultsAdobe acquisition agreementAdobe acquisition completion

How much funding has Semrush raised?

Semrush's current capital status is Acquired by Adobe for approximately $1.9B; latest valuation/status is $1.9B Adobe acquisition value.

Semrush's capital history is best understood through public-market or acquisition events rather than a current private venture-round ladder. The current status is Adobe subsidiary as of April 2026; the latest scale marker is $443.6M FY2025 revenue; ARR $471.4M at Dec. 31, 2025; and the valuation/status signal is $1.9B Adobe acquisition value.

Major capital milestones include: 2021 IPO (Semrush becomes public after private financing and founder-led growth.) 2025 FY2025 results ($443.6 million revenue and $471.4 million ARR establish the last standalone public scale.) 2026-04 Adobe acquisition (Adobe completes the $1.9 billion all-cash acquisition and Semrush becomes a subsidiary.) This profile does not invent private valuations where the relevant current signal is public trading, a completed take-private, or a strategic acquisition.

For sellers, funding status is a procurement signal. Public or newly private software companies can have meaningful budgets, but larger purchases still require a sponsor, security review, procurement process, finance approval, and a business case tied to an active operating priority.

Sources:Semrush FY2025 resultsAdobe acquisition agreementAdobe acquisition completion

How did Semrush get here?

Semrush's path runs through founding, platform expansion, public-market or transaction milestones, and current operating scale.

Sources:Semrush FY2025 resultsAdobe acquisition agreementAdobe acquisition completion

Who are Semrush's competitors?

Semrush competes with focused category vendors, suite incumbents, and workflow platforms that overlap with its buyer surface.

Sources:Semrush FY2025 resultsAdobe acquisition agreementAdobe acquisition completion