Who are Roblox's decision-makers?
Roblox's visible decision-makers include David Baszucki (Founder and Chief Executive Officer), Michael Guthrie (Chief Financial Officer), Manuel Bronstein (Chief Product Officer). Enterprise purchases usually combine executive sponsorship with finance, technology, procurement, legal, security, and business-unit approval.
- CEO
- David Baszucki
- CTO/key exec
- Manuel Bronstein
- Founded
- 2004
- Employees
- About 2,400+
- HQ
- San Mateo, CA
- Notable
- 127M average DAUs in 2025 annual report
- David BaszuckiFounder and Chief Executive OfficerFounder; CEOLeads long-term vision for user-generated immersive experiences.
- Michael GuthrieChief Financial OfficerCFO since 2018Leads finance, investor relations, and public-company operations.
- Manuel BronsteinChief Product OfficerProduct leaderLeads product experience and platform growth.
- Daniel SturmanChief Technology OfficerCTO since 2020Leads infrastructure, engine, and technical platform.
Who leads Roblox?
David Baszucki serves as Founder and Chief Executive Officer; Michael Guthrie serves as Chief Financial Officer; Manuel Bronstein serves as Chief Product Officer; Daniel Sturman serves as Chief Technology Officer. The leadership team reflects a public company where product, technology, finance, content, commercial, and operating leaders all shape large vendor decisions.
Who actually makes buying decisions at Roblox?
Strategic purchases usually need an executive sponsor from the business unit that owns the outcome, a technical owner who validates architecture and security, finance and procurement teams that validate economics, and legal/privacy teams that review contract and data risk.
For Roblox, likely budget owners sit around technology, data, marketing, finance, operations, product, content, and corporate procurement.
How is Roblox organized as it scales?
Roblox is organized around major brands, platforms, regions, customer segments, or product lines: Roblox platform, Roblox Studio, Robux, Creator Marketplace, Avatar Marketplace, Premium, immersive ads, voice/chat/safety systems, and developer payouts. That means field strategy should identify the right business unit first, then map corporate security, finance, procurement, and enterprise architecture as required approvers.
As of June 2026.Sources:Roblox leadershipRoblox FY2025 resultsRoblox 2025 annual report/proxy
Roblox — frequently asked questions
