What is Roblox?
User-generated immersive gaming, creation, social, virtual economy, and advertising platform.
- Category
- Gaming and immersive social platform
- Headquarters
- San Mateo, CA
- Founded
- 2004
- Employees
- About 2,400+
- Total funding
- Public company via 2021 direct listing; venture-backed before listing
- Status
- NYSE: RBLX public company
What is Roblox?
Roblox is is an immersive user-generated gaming and social platform where creators build experiences and users spend Robux on virtual goods, avatar items, and experiences.
Roblox is a San Mateo-based public platform company combining gaming, creation tools, social communication, virtual economy, ads, and marketplace payments across mobile, desktop, console, and VR. Its current scale signal is 2025 average DAUs of 127M and bookings/revenue growth; Q1 2026 revenue reportedly above $1B scale; the company reports about About 2,400+ employees and operates from San Mateo, CA. The core customer or audience base spans players, creators, developers, brands, advertisers, parents, platform partners, and virtual-economy participants, and the business matters because it combines durable brands, data, software, creative talent, content, or marketplace distribution at public-company scale.
The operating model centers on free-to-play platform monetized by Robux purchases, marketplace fees, creator payouts, ads/sponsorships, subscriptions, and platform services. That gives Roblox multiple buying centers: corporate technology and data, finance, procurement, security, marketing or audience growth, product engineering, and business-unit owners closest to revenue. For sellers, the highest-quality entry point is a business case tied to measurable growth, margin, workflow speed, customer experience, safety, rights management, or risk reduction.
As of June 2026, this profile should be read as a public-company account dossier rather than a startup page. Figures are drawn from recent investor releases, annual reports, official leadership pages, SEC filings or company materials, and public technology signals from careers, engineering content, BuiltWith, StackShare, or equivalent public sources.
What does Roblox offer?
Roblox offers Roblox platform, Roblox Studio, Robux, Creator Marketplace, Avatar Marketplace, Premium, immersive ads, voice/chat/safety systems, and developer payouts.
- Roblox platform· Gaming/social
- Roblox Studio· Creation tools
- Robux· Virtual currency
- Creator Marketplace· Marketplace
- Avatar Marketplace· Virtual goods
- Premium· Subscription
- Immersive Ads· Advertising
- Safety systems· Trust/safety
How does Roblox make money?
Roblox monetizes through Robux sales, marketplace transaction share, subscriptions, immersive ads, brand activations, creator economy fees, and platform partnerships.
Roblox makes money through Robux sales, marketplace transaction share, subscriptions, immersive ads, brand activations, creator economy fees, and platform partnerships. Pricing is not a single self-serve SaaS sheet: Roblox is free to use; users buy Robux bundles, Premium subscriptions, and virtual items, while advertisers and brands buy immersive ad or experience packages. The practical unit economics are driven by revenue per client, subscriber, user, campaign, license, catalog asset, booking, or advertising impression depending on the segment.
Growth depends on DAU growth, hours engaged, creator supply, older-user expansion, safety/trust, Robux monetization, advertising, international expansion, and AI creation tools. Public filings and investor materials are the best source for margin, retention, volume, subscription, bookings, audience, and cash-flow signals because many enterprise contracts are bespoke.
Seller signal: a strong pitch should be mapped to the economics management already reports. That usually means proving higher monetization, faster production, better AI/data leverage, lower cloud or content cost, stronger compliance, improved sales productivity, or lower operational risk.
Who leads Roblox?
Roblox is led by David Baszucki with senior executives across finance, technology, product, operations, and business-unit performance.
- David BaszuckiFounder and Chief Executive OfficerFounder; CEOLeads long-term vision for user-generated immersive experiences.
- Michael GuthrieChief Financial OfficerCFO since 2018Leads finance, investor relations, and public-company operations.
- Manuel BronsteinChief Product OfficerProduct leaderLeads product experience and platform growth.
- Daniel SturmanChief Technology OfficerCTO since 2020Leads infrastructure, engine, and technical platform.
How do you contact Roblox's leadership?
Roblox publishes official investor, media, partner, support, or corporate contact routes, but this profile does not treat guessed personal executive emails as verified. Use the public route below or route through procurement, investor relations, media relations, or the relevant business-unit contact page.
ir@roblox.com is a published company contact; personal executive format not verifiedHow much funding has Roblox raised?
Roblox is NYSE: RBLX public company; it is not a current venture-backed private company.
Roblox is a mature public company, so its capital profile is not a venture-funding round history. The relevant funding signal is NYSE: RBLX public company, recent revenue of 2025 average DAUs of 127M and bookings/revenue growth; Q1 2026 revenue reportedly above $1B scale, public debt/equity access, cash generation, acquisitions, dividends or buybacks, and the operating budget controlled by its business units.
For procurement and sales planning, that means capacity exists when a project maps to revenue growth, margin improvement, audience or customer retention, AI/data strategy, compliance, security, or workflow efficiency. Expect formal sourcing, legal, privacy, finance, security, and business-owner review rather than startup-style founder purchasing.
The major capital milestones are listed in the timeline rather than as seed or Series rounds: founding or spin-off, public listing or direct listing, major mergers or acquisitions, recent restructuring, and current public-market status.
How did Roblox get here?
Roblox's current position reflects founding, public-market, acquisition, product, and AI/data milestones.
- 2004Roblox foundedDavid Baszucki and Erik Cassel founded Roblox.
- 2006Platform launchedRoblox launched publicly.
- 2013Developer ExchangeRoblox expanded creator monetization through DevEx.
- 2021Direct listingRoblox listed on the NYSE.
- 2023-2025Ads and AI creationRoblox expanded immersive ads, AI creation, and older-user content.
- 20262025 annual reportRoblox reported 127M average DAUs for 2025.
Who are Roblox's competitors?
Roblox competes with public companies and scaled private platforms across undefined.
- Epic GamesFortnite, Unreal Engine, creator economy, and game distribution competitor.
- UnityGame engine and creator tooling competitor.
- MinecraftUser-generated sandbox game/platform competitor.
- DiscordGaming/community social platform competitor.
- XboxGaming platform, distribution, and services competitor.
Roblox — frequently asked questions
