Who are Etsy's decision-makers?
Etsy is led by Kruti Patel Goyal, with Lanny Baker leading finance and other executives covering merchandising, operations, technology, brand, customer, and field execution.
- CEO
- Kruti Patel Goyal
- CFO
- Lanny Baker
- Founded
- 2005
- Employees
- About 2,400
- HQ
- Brooklyn, NY
- Status
- Nasdaq: ETSY
- Kruti Patel GoyalChief Executive OfficerCEO effective January 2026Leads marketplace strategy, growth, product, and seller/buyer experience.
- Josh SilvermanExecutive ChairCEO through 2025; executive chair through 2026Provides continuity through the leadership transition.
- Lanny BakerChief Financial OfficerCFO since 2023Owns finance, investor relations, accounting, and capital allocation.
- Nick DanielChief Product OfficerProduct leaderRelevant for search, discovery, seller tools, buyer experience, and AI.
Who leads Etsy?
Kruti Patel Goyal (Chief Executive Officer), Josh Silverman (Executive Chair), Lanny Baker (Chief Financial Officer), Nick Daniel (Chief Product Officer) are the key public leadership signals in this profile. The group covers enterprise strategy, finance, operations, technology, product, customer, and governance responsibilities.
Who actually makes buying decisions at Etsy?
Business owners usually define the problem and budget, while technology, data, security, finance, procurement, privacy, legal, and operations teams validate fit and risk. For merchandising, store, marketplace, retail media, and supply-chain products, the buying committee often spans several functions because customer experience and operating execution are tightly linked.
How is Etsy organized as it scales?
Etsy combines headquarters strategy with field, store, marketplace, distribution, product, and customer teams. Sellers should identify the business metric first, then map the executive sponsor, technical owner, procurement path, implementation team, and security/privacy reviewers.
As of June 2026.Sources:Etsy investor relationsEtsy 2025 10-K
Etsy — frequently asked questions
