What is Etsy?
Two-sided marketplace for handmade, vintage, custom, craft, and creative goods, with seller services, payments, advertising, and marketplace trust tools.
- Category
- Marketplace e-commerce
- Headquarters
- Brooklyn, NY
- Founded
- 2005
- Employees
- About 2,400
- Total funding
- Public company; no current VC funding
- Status
- Nasdaq: ETSY
What is Etsy?
Etsy is a public marketplace e-commerce company headquartered in Brooklyn, NY. Two-sided marketplace for handmade, vintage, custom, craft, and creative goods, with seller services, payments, advertising, and marketplace trust tools.
Two-sided marketplace for handmade, vintage, custom, craft, and creative goods, with seller services, payments, advertising, and marketplace trust tools. The company operates at enterprise retail scale with $2.8B+ FY2025 revenue, About 2,400 employees, and Etsy marketplace with millions of active sellers and buyers; Reverb remains in portfolio after announced Depop sale.
The account is relevant for sellers because Etsy combines customer-facing commerce, store or marketplace operations, supply chain, finance, data, security, marketing, and merchandising or inventory workflows. Buying processes are mature, so strong use cases usually connect to revenue growth, conversion, customer experience, labor productivity, inventory health, risk reduction, or margin improvement.
As of June 2026, this profile treats Etsy as a current public-company account dossier. The most durable facts are public status, headquarters, leadership, business model, revenue scale, and the public technology signals available through investor materials, careers pages, product surfaces, and filings.
What does Etsy offer?
Etsy offers Etsy marketplace, Seller listings, Etsy Payments, Offsite Ads, Etsy Ads, and related channels or services.
- Etsy marketplace· Marketplace
- Seller listings· Seller tools
- Etsy Payments· Payments
- Offsite Ads· Advertising
- Etsy Ads· Advertising
- Pattern· Seller websites
- Purchase Protection· Trust
- Reverb· Marketplace portfolio
How does Etsy make money?
Etsy makes money through merchandise sales, marketplace or service economics where applicable, vendor terms, customer programs, advertising, financing, fulfillment, and operational scale.
Etsy's core economics are retail or marketplace economics rather than SaaS tiers. Product prices are SKU-specific, promotion-sensitive, and vendor-influenced; where the company has memberships, seller fees, advertising, finance, trade, loyalty, or service programs, those economics sit on top of the core customer transaction.
The model is driven by traffic, conversion, average order value, gross margin, markdowns, inventory turns, labor, fulfillment cost, supplier terms, payment/credit economics, and repeat-purchase behavior. For public reporting, management typically discusses net sales or revenue, comparable sales, gross margin, operating margin, store/unit growth, GMV, active customers, or dealer/customer metrics rather than a single published price sheet.
Growth depends on sharper merchandising, digital conversion, loyalty, supply-chain execution, private or owned brands where relevant, store productivity, marketplace liquidity, and capital allocation. Vendors selling into Etsy need to quantify measurable lift in revenue, margin, productivity, fraud/risk reduction, uptime, or customer satisfaction.
Who leads Etsy?
Etsy is led by Kruti Patel Goyal, with senior executives responsible for finance, operations, technology, merchandising, customer experience, and public-company governance.
- Kruti Patel GoyalChief Executive OfficerCEO effective January 2026Leads marketplace strategy, growth, product, and seller/buyer experience.
- Josh SilvermanExecutive ChairCEO through 2025; executive chair through 2026Provides continuity through the leadership transition.
- Lanny BakerChief Financial OfficerCFO since 2023Owns finance, investor relations, accounting, and capital allocation.
- Nick DanielChief Product OfficerProduct leaderRelevant for search, discovery, seller tools, buyer experience, and AI.
How do you contact Etsy's leadership?
Etsy publishes official investor, media, support, or corporate contact routes, but this profile does not treat guessed personal executive addresses as verified. Use the public channel below or route through the relevant investor, procurement, media, partner, or support page.
IR@etsy.com is a public/company route; personal executive email format not verifiedHow much funding has Etsy raised?
Etsy is a mature public company, not a current venture-backed startup. The relevant capital lens is Nasdaq: ETSY; public company, operating cash flow, debt capacity, acquisitions, buybacks or dividends where applicable, and reinvestment in the operating platform.
Etsy's capital profile is best understood through public-market status, operating cash flow, public filings, debt or credit facilities, shareholder returns, acquisitions or divestitures, and reinvestment. The current status is Nasdaq: ETSY; public company, with $2.8B+ FY2025 revenue giving the scale context.
There is no meaningful current VC round table to enumerate. The major capital milestones are founding, IPO or spin-off/listing events, strategic acquisitions, leadership transitions tied to transformation, and the most recent public financial results.
Seller signal: Etsy can fund large programs when the business case is tied to executive priorities, but vendors should expect mature procurement, legal, privacy, information security, finance, and business-owner review. The strongest case links directly to growth, margin, inventory, store or marketplace productivity, customer experience, compliance, or risk reduction.
How did Etsy get here?
Etsy reached its current scale through founding, brand or channel expansion, public-market access, and recent operating milestones.
- 2005Founded in BrooklynEtsy launches as a handmade and vintage marketplace.
- 2015IPOEtsy lists on Nasdaq.
- 2019Reverb acquiredEtsy adds a musical-instrument marketplace.
- 2021Depop acquiredEtsy expands into fashion resale.
- 2026Depop sale announcedeBay agrees to acquire Depop from Etsy.
- 2026Kruti Patel Goyal becomes CEOLeadership transitions from Josh Silverman.
Who are Etsy's competitors?
Etsy competes with category specialists, mass retailers, marketplaces, brand-direct channels, and adjacent public companies depending on the buyer journey.
- eBayLarge recommerce and marketplace competitor with collectibles and seller tools.
- Amazon HandmadeAmazon marketplace competitor for handmade and craft goods.
- ShopifyMerchant platform enabling independent storefronts outside marketplaces.
- PoshmarkSocial resale marketplace competing for fashion and vintage sellers.
- RedbubbleCreator marketplace focused on print-on-demand merchandise.
Etsy — frequently asked questions
