Who are Herc Holdings's decision-makers?
Herc Holdings's leadership team is anchored by Larry Silber, President and Chief Executive Officer. For sales planning, the relevant decision makers usually include finance, operations, technology, procurement, segment leaders, legal, and regional leaders.
- CEO
- Larry Silber
- CFO/key exec
- Mark Irion
- Founded
- 1965
- Employees
- About 9,700
- HQ
- Bonita Springs, FL
- Status
- Public: NYSE HRI
- Larry SilberPresident and Chief Executive OfficerCEO since 2015Leads Herc's public-company rental growth strategy.
- Mark IrionSenior Vice President and Chief Financial OfficerCFOOwns finance, reporting, capital allocation, and integration economics.
- Aaron BirnbaumSenior Vice President and Chief Operating OfficerCOOLeads branch operations and rental execution.
- Tamir PeresSenior Vice President and Chief Information OfficerCIOLeads technology, systems, and digital operations.
Who leads Herc Holdings?
Herc Holdings's leadership combines public-company governance with operating leaders who own products, regions, manufacturing or branch execution, technology, and customer programs. The CEO sets strategic priorities, while the CFO controls capital-allocation discipline and the operating leaders decide whether a vendor can be deployed without disrupting customers or production.
Who actually makes buying decisions at Herc Holdings?
Material purchases usually require a committee: the business sponsor owns the problem, finance validates ROI, procurement controls commercial terms, IT and security review software or data access, legal reviews risk, and operations or engineering confirms rollout feasibility. Strategic suppliers may also need regional, plant, branch, dealer, or customer-program approval.
How is Herc Holdings organized as it scales?
Herc Holdings operates through business units, regions, brands, plants, branches, dealers, or customer programs depending on the segment. That means sellers should not stop at corporate headquarters; the practical buyer often sits in a segment P&L, operations team, procurement function, digital group, or regional field organization.
As of June 2026.Sources:Herc 2025 annual reportsHerc Holdings investor relations
Herc Holdings — frequently asked questions
